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Becoming a virtual Resillion team member

Agile marketing support to maximise growth

Resillion is a global quality engineering and cyber security company with experts worldwide. It partners with the world’s leading brands to take their devices, software and digital content to market through its managed testing services.

The Resillion marketing team was going through a significant transition period. New members were joining, and key people were taking a leave of absence. At the same time, the team had a rapidly growing workload without the capacity to deal with it as efficiently and quickly as it would like.

Resillion’s marketing team decided to form a virtual partnership with a responsive content marketing agency. They wanted a partner that could get up to speed almost instantly to start delivering effective content within days.

Humanising B2B marketing. It's the human touch.

Becoming a virtual team member overnight

As often happens with asabell, we were recommended to Resillion by a marketing professional moving into its business who knew us. This professional had enjoyed working with us in their previous job and was confident in our expertise. They valued the trust and relationship we’d built and wanted to introduce us to Resillion.

Since they knew our capabilities, work requests started flowing into us immediately after brief introductions and signing the contract. Our initial remit was to support Resillion’s ongoing marketing activity with specific responsibility for ensuring consistency, accuracy and the correct tone of voice across all content. Our brief was also to convert content provided by Resillion experts with English as a second language into fluent, global English that sounded natural.

However, our role expanded rapidly as Resillion experienced our swift, accurate work, intelligent questions and proactive suggestions. We became a trusted resource and a known, safe pair of hands. Very soon, we were entrusted to work directly with senior leaders and experts within the business.

We swiftly became a virtual member of the Resillion marketing team, participating in regular calls and always being available at the end of the phone for input and advice. We even took part in the Resillion Secret Santa exchange!

Expertise on tap

We rapidly absorbed how Resillion likes to work and established a track record of delivering content marketing on time and to its precise specifications. We supported the fast-paced development of data sheets, whitepapers, blog posts, infographics, emails and social media – whatever the Resillion team needed.

“Bringing in asabell to help us achieve our ambitious business growth plans was a great idea. You put in the work to get to know us, hit the ground running and began making a difference immediately. We’ve been able to push ahead with our long list of content marketing projects rather than compromising due to a lack of internal resources.”

Tara Savage, Senior Content & Value Propositions Manager

As a taste of our support, we leveraged our expertise in communicating about evolving and future technologies to help Resillion articulate its position more confidently and clearly. We also increased the accessibility of datasheets by restructuring and slimming down densely packed expertise into an easy-to-read format. With the most compelling reasons to engage at the top, their datasheets became a more compelling and effective sales tool.

For web content, we refreshed existing copy to maximise its relevance to today’s reader and crafted copy from scratch. As a result, web pages effectively communicated technological concepts and reasons to use them clearly, incorporating plenty of keywords without compromising the motivational messaging.

Across many projects, we filtered through Resillion's expertise to identify and highlight the most hard-hitting aspects, messages and questions to target audiences via infographics, sales enablement emails and social media content. This included establishing a posting schedule to ensure every solution area got equal exposure on LinkedIn and creating posts and social sharing images featuring ‘hooks’ relevant to the market. Reflecting our social media expertise, Resillion credits us as a key contributor to growing its LinkedIn followers by an extra 20,000 in our year of involvement.

Plus, in the design realm, beyond regular support in creating and applying branded templates for a broad range of content, we developed a striking look for a core Resillion resource, its DNA eBook. This asset sets out the essence of Resillion, covering its vision, mission, values and philosophy. Working within the brand guidelines, we gave the eBook a fresh, enticing look that stands out from other Resillion publications and works as both a digital and a print resource.

From introductions to valued partner

Together, we’re planning for our partnership to continue. Resillion team members know we’ll participate in strategic discussions whenever helpful and will be ready to support them with anything required.

We’re proud to be known for:

Delivering consistently high-quality content to tight timescales
Responsive, intelligent and creative project management
A strong commitment to Resillion’s objectives
Expertise in turning complex technology into compelling marketing messages
Assimilating rapidly into Resillion’s ways of working
A can-do, leave-it-to-us attitude
Sharing deep expertise in communicating with B2B decision-makers

Friendly and proactive

building effective relationships fast

Motivated and switched on

experts in creating engaging content

High-quality content

designed to achieve targets

““Bringing in asabell to help us achieve our ambitious business growth plans was a great idea. You put in the work to get to know us, hit the ground running and began making a difference immediately. We’ve been able to push ahead with our long list of content marketing projects rather than compromising due to a lack of internal resources.” Tara Savage, Senior Content & Value Propositions Manager”

““I’m so glad I chose asabell as our agency. I had so much going on, keeping content creation going as our marketing team was going through significant and disruptive change. You got up to speed so quickly and are impressively fast in responding to our requests. In fact, you’ve been an integral part of keeping business as usual - I don’t think we could have done this without you. I was confident I could trust you to keep our standards and level of accuracy high and I knew you would be knowledgeable, professional and personable when talking directly to our senior people.” Justine Arthur, Global Marketing Director”

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