Strengthening business relationships
As a proud custodian, sponsor and organiser of the BT Young Scientist & Technology Exhibition for over 20 years, BT Ireland wanted to use the event as an inspirational venue for two key initiatives: an executive leaders’ forum for VIP customers and a day of fun and exploration for invited customers and their families.
BT Ireland was looking for copy, design, speechwriting and event stand support that could attract the two very different audiences. The challenge with the VIP customers was to get them to commit valuable time to share in a fireside chat discussing how to help businesses thrive through complicated times. With the customers with families, the mission was to convey a sense of the fun, excitement and learning on offer, to attract maximum numbers.