Talking to audience
Our work

Creating event impact for BT Ireland

Strengthening business relationships

As a proud custodian, sponsor and organiser of the BT Young Scientist & Technology Exhibition for over 20 years, BT Ireland wanted to use the event as an inspirational venue for two key initiatives: an executive leaders’ forum for VIP customers and a day of fun and exploration for invited customers and their families.

BT Ireland was looking for copy, design, speechwriting and event stand support that could attract the two very different audiences. The challenge with the VIP customers was to get them to commit valuable time to share in a fireside chat discussing how to help businesses thrive through complicated times. With the customers with families, the mission was to convey a sense of the fun, excitement and learning on offer, to attract maximum numbers.

Swift and effective marketing support
With a deadline looming, we worked closely with the BT Ireland marketing team to create a suite of content tied together with consistent, strong branding. It was essential that the copy for the email invitations and reminder emails was motivational, to win time in diaries. Making the most of BT Ireland’s strong branding, we added eye-catching email banners to deliver inbox standout and maximise the opportunity to grab attention.
The emails directed the target audiences to landing page copy specifically crafted to convert interest into registrations. We backed this activity up with regular, visually varied event promotion across social media channels to further spread awareness. Plus, to set the scene, we produced printed content for the tables and made the most of BT’s brand to design a striking backdrop for the event stand.

An easy experience with great results

BT Ireland’s two events based at the BT Young Scientist & Technology Exhibition were a huge success, achieving the target number of attendees and gaining great feedback from customers. Although there were many parts to this project, our close collaboration with the BT Ireland team and regular progress updates ensured a smooth and effective experience for the team – and we received great feedback from all concerned:

Motivational copy
meeting attendance targets
One point of support
for a complete event package
Challenging timescales
while maintaining quality
“Wow you are great at your job – you hit the brief whatever we throw at you!”
“Everything went really well, and the artwork looked excellent, thanks for all your help!”
“Thanks again for turning everything around so quickly, you have put us in a great place to launch this week.”
Our work

Related Insights