Creating a framework for a client’s online presence

Two weeks from introduction to strategy presentation

The organisation contacted us after seeing content we’d created for another arm of the business. Impressed with how we’d enhanced and updated sustainability messaging, the content marketing lead asked for an introduction to us.

Our contact began with a preliminary meeting to assess our capabilities, followed by a panel discussion to explore our experience as an agency and understand more about what we’d bring to the company’s supplier network.

Just a few weeks later, we presented our vision for the new website structure to the global marketing team. From user pathways to messaging hierarchies and new ways of expanding our client’s reach, our digital framework was an extensive piece that took both a strategic and practical approach to their online rebuild.

Our strategy was a hit with the marketing and web development teams, and we were signed on to help with the project. The project's first stage was to develop a framework document to help the organisation’s global teams to understand the vision and data behind the new website structure, approach and customer experience.

Impressed by our ability to develop and deliver innovative, compelling and out-of-the-box messaging, we were soon working alongside various members of the global marketing team on other projects ranging from whitepapers to case studies, articles, videos, web copy, social support and more.

What we delivered for our client