Generating on-point posts with a streamlined, low-touch process
Upfront, we worked closely with the KETS team to understand their key topics, keywords and preferred tone of voice so we could rapidly draft effective content for them in their ideal style. For each personal account, we carefully aligned all posts with that professional’s expertise and market positioning while keeping their voices authentic and distinct.
We regularly scoured the national and industry press for high-quality news on the latest developments in KETS’ specific interest areas. Based on our deep experience in delivering technology and security content, we then crafted engaging posts, including insightful comments, to showcase this up-to-date information to KETS’ connections and followers.
Our streamlined workflow meant KETS personnel only needed to review a set of posts once a month to have a regular stream of interesting and relevant content going out on their accounts.
However, our partnership also had inbuilt flexibility to support ad hoc posts whenever required. One KETS team member, for example, liked to send through relevant news items that caught their eye. We took these links, plus the expert insight accompanying them, and returned a post for sign-off the same or next day. Plus, we designed bespoke, branded and visually engaging social images aligned with KETS’ brand identity when the company wanted it.
Once signed off, we took full responsibility for scheduling and publishing posts and managed all account access. In monthly check-ins, we reviewed performance, discussed upcoming topics and refined our strategy as needed.
A strong partnership for strong results
By entrusting us with their LinkedIn management, KETS Quantum Security was free to pursue its core business objectives, confident that its social presence was handled strategically and effectively. This strategy paid dividends: in the first month of our management, the KETS company page experienced a 214% increase in engagement on LinkedIn.
