One of our highly valued clients is a global company dedicated to sustainable, innovative infrastructure solutions. With a global presence and large workforce, our client connects with a range of customers from different industries around the world.
With a new website launch in the pipeline, they wanted a marketing partner to help translate their vision and services into a compelling, easy-to-navigate digital experience. This marketing partner needed to hit the ground running - offering both a strategic overview of web journeys as well as compelling copy.
Two weeks from introduction to strategy presentation
The organisation contacted us after seeing content we’d created for another arm of the business. Impressed with how we’d enhanced and updated sustainability messaging, the content marketing lead asked for an introduction to us.
Our contact began with a preliminary meeting to assess our capabilities, followed by a panel discussion to explore our experience as an agency and understand more about what we’d bring to the company’s supplier network.
Just a few weeks later, we presented our vision for the new website structure to the global marketing team. From user pathways to messaging hierarchies and new ways of expanding our client’s reach, our digital framework was an extensive piece that took both a strategic and practical approach to their online rebuild.
Our strategy was a hit with the marketing and web development teams, and we were signed on to help with the project. The project's first stage was to develop a framework document to help the organisation’s global teams to understand the vision and data behind the new website structure, approach and customer experience.
Impressed by our ability to develop and deliver innovative, compelling and out-of-the-box messaging, we were soon working alongside various members of the global marketing team on other projects ranging from whitepapers to case studies, articles, videos, web copy, social support and more.
