Agile marketing support to maximise growth

Resillion is a global quality engineering and cyber security company with experts worldwide. It partners with the world’s leading brands to take their devices, software and digital content to market through its managed testing services.

The Resillion marketing team was going through a significant transition period. New members were joining, and key people were taking a leave of absence. At the same time, the team had a rapidly growing workload without the capacity to deal with it as efficiently and quickly as it would like.

Resillion’s marketing team decided to form a virtual partnership with a responsive content marketing agency. They wanted a partner that could get up to speed almost instantly to start delivering effective content within days.

 

Humanising B2B marketing. It's the human touch.

Becoming a virtual team member overnight

As often happens with asabell, we were recommended to Resillion by a marketing professional moving into its business who knew us. This professional had enjoyed working with us in their previous job and was confident in our expertise. They valued the trust and relationship we’d built and wanted to introduce us to Resillion.

Since they knew our capabilities, work requests started flowing into us immediately after brief introductions and signing the contract. Our initial remit was to support Resillion’s ongoing marketing activity with specific responsibility for ensuring consistency, accuracy and the correct tone of voice across all content. Our brief was also to convert content provided by Resillion experts with English as a second language into fluent, global English that sounded natural.

However, our role expanded rapidly as Resillion experienced our swift, accurate work, intelligent questions and proactive suggestions. We became a trusted resource and a known, safe pair of hands. Very soon, we were entrusted to work directly with senior leaders and experts within the business.

We swiftly became a virtual member of the Resillion marketing team, participating in regular calls and always being available at the end of the phone for input and advice. We even took part in the Resillion Secret Santa exchange!

Expertise on tap

We rapidly absorbed how Resillion likes to work and established a track record of delivering content marketing on time and to its precise specifications. We supported the fast-paced development of data sheets, whitepapers, blog posts, infographics, emails and social media – whatever the Resillion team needed.

“Bringing in asabell to help us achieve our ambitious business growth plans was a great idea. You put in the work to get to know us, hit the ground running and began making a difference immediately. We’ve been able to push ahead with our long list of content marketing projects rather than compromising due to a lack of internal resources.”

Tara Savage, Senior Content & Value Propositions Manager

As a taste of our support, we leveraged our expertise in communicating about evolving and future technologies to help Resillion articulate its position more confidently and clearly. We also increased the accessibility of datasheets by restructuring and slimming down densely packed expertise into an easy-to-read format. With the most compelling reasons to engage at the top, their datasheets became a more compelling and effective sales tool.

For web content, we refreshed existing copy to maximise its relevance to today’s reader and crafted copy from scratch. As a result, web pages effectively communicated technological concepts and reasons to use them clearly, incorporating plenty of keywords without compromising the motivational messaging.

Across many projects, we filtered through Resillion's expertise to identify and highlight the most hard-hitting aspects, messages and questions to target audiences via infographics, sales enablement emails and social media content. This included establishing a posting schedule to ensure every solution area got equal exposure on LinkedIn and creating posts and social sharing images featuring ‘hooks’ relevant to the market. Reflecting our social media expertise, Resillion credits us as a key contributor to growing its LinkedIn followers by an extra 20,000 in our year of involvement.

Plus, in the design realm, beyond regular support in creating and applying branded templates for a broad range of content, we developed a striking look for a core Resillion resource, its DNA eBook. This asset sets out the essence of Resillion, covering its vision, mission, values and philosophy. Working within the brand guidelines, we gave the eBook a fresh, enticing look that stands out from other Resillion publications and works as both a digital and a print resource.

From introductions to valued partner

Together, we’re planning for our partnership to continue. Resillion team members know we’ll participate in strategic discussions whenever helpful and will be ready to support them with anything required.

We’re proud to be known for:

  • Delivering consistently high-quality content to tight timescales
  • Responsive, intelligent and creative project management
  • A strong commitment to Resillion’s objectives
  • Expertise in turning complex technology into compelling marketing messages
  • Assimilating rapidly into Resillion’s ways of working
  • A can-do, leave-it-to-us attitude
  • Sharing deep expertise in communicating with B2B decision-makers
Friendly and proactive
building effective relationships fast
Motivated and switched on
experts in creating engaging content
High-quality content
designed to achieve targets
““Bringing in asabell to help us achieve our ambitious business growth plans was a great idea. You put in the work to get to know us, hit the ground running and began making a difference immediately. We’ve been able to push ahead with our long list of content marketing projects rather than compromising due to a lack of internal resources.” Tara Savage, Senior Content & Value Propositions Manager”
““I’m so glad I chose asabell as our agency. I had so much going on, keeping content creation going as our marketing team was going through significant and disruptive change. You got up to speed so quickly and are impressively fast in responding to our requests. In fact, you’ve been an integral part of keeping business as usual - I don’t think we could have done this without you. I was confident I could trust you to keep our standards and level of accuracy high and I knew you would be knowledgeable, professional and personable when talking directly to our senior people.” Justine Arthur, Global Marketing Director”

While your company page plays a central role in shaping your social media presence, the real power lies in activating the voices of your people.

When employees regularly share relevant industry news, offer expert commentary and speak authentically about their work, it adds depth, reach and trust to your brand. It also boosts visibility to new audiences - particularly important for scaling businesses looking to stand out in a crowded market.

Yet for many innovative organisations, particularly in fast-moving sectors like cyber security and quantum tech, managing consistent, strategic social activity can quickly fall down the to-do list.

That’s where a focused, low-lift social strategy that supports both company and individual accounts becomes a game-changer.

Take KETS Quantum Security, for example. This award-winning UK startup wanted to boost its credibility and industry profile online while staying focused on its core business. We partnered with KETS to deliver a streamlined, end-to-end LinkedIn strategy that elevated both its company page and employee voices - driving a 214% engagement uplift in just one month.

You can read our full case study here.

Building an online presence for KETS Quantum Security

KETS Quantum Security (KETS) is an innovative technology company serious about solving real-world security problems using the unique advantages of quantum technologies. Previously named the UK’s Most Innovative Small Cyber Security Company at Infosecurity Europe and a finalist in the Best Tech Start-up category at the Business Leader Go:Tech Awards – KETS is one to watch and set out to raise its profile on social media accordingly.

KETS wanted to boost brand awareness and showcase its credibility to the tech industry and beyond. To achieve this, it sought a marketing partner who could provide straightforward, fuss-free LinkedIn social support, including identifying appropriate sources for comment and then writing and scheduling all posts.

 

Stepping in to create successful social

From day one our purpose was to take full ownership of KETS’ LinkedIn presence so the company could focus on its core business activities. We implemented a structured, end-to-end LinkedIn management strategy centred around maximising results while minimising the time and involvement needed from KETS team members.

At the core of this strategy is our belief that a valuable social media partner is always agile, adapting rapidly to changing priorities in clients’ industries and messaging as trends evolve. Proactivity is essential, too; LinkedIn posts only spark interaction if they’re relevant to current events and debate and pushed out promptly.

From this basis, we used a dual approach for KETS, with one activity stream developing individual LinkedIn accounts belonging to KETS personnel and the other enhancing the profile of the KETS Quantum Security company page.

Generating on-point posts with a streamlined, low-touch process

Upfront, we worked closely with the KETS team to understand their key topics, keywords and preferred tone of voice so we could rapidly draft effective content for them in their ideal style. For each personal account, we carefully aligned all posts with that professional’s expertise and market positioning while keeping their voices authentic and distinct.  

We regularly scoured the national and industry press for high-quality news on the latest developments in KETS’ specific interest areas. Based on our deep experience in delivering technology and security content, we then crafted engaging posts, including insightful comments, to showcase this up-to-date information to KETS’ connections and followers.

Our streamlined workflow meant KETS personnel only needed to review a set of posts once a month to have a regular stream of interesting and relevant content going out on their accounts.

However, our partnership also had inbuilt flexibility to support ad hoc posts whenever required. One KETS team member, for example, liked to send through relevant news items that caught their eye. We took these links, plus the expert insight accompanying them, and returned a post for sign-off the same or next day. Plus, we designed bespoke, branded and visually engaging social images aligned with KETS’ brand identity when the company wanted it.

Once signed off, we took full responsibility for scheduling and publishing posts and managed all account access. In monthly check-ins, we reviewed performance, discussed upcoming topics and refined our strategy as needed.

A strong partnership for strong results

By entrusting us with their LinkedIn management, KETS Quantum Security was free to pursue its core business objectives, confident that its social presence was handled strategically and effectively. This strategy paid dividends: in the first month of our management, the KETS company page experienced a 214% increase in engagement on LinkedIn.

Friendly and proactive
communicating effectively with experts
Motivated and switched on
making the complex engaging
High-quality content
keeping audiences coming back
“The asabell team has been a pleasure to work with from day one. Our account manager got to grips with what we were looking for immediately, understanding the professional but relatable tone we wanted to take and the expertise and innovation we wanted to reinforce. It was great that asabell instinctively understood the tech environment and how little time we had to devote to building our presence, and we’re very happy with the results they’ve delivered.”
“As a start-up dedicated to innovation, we simply didn’t have time to share our take on market news and events – yet we wanted to make our mark in the social space. Our partnership with asabell means our LinkedIn accounts show we have our finger on the industry pulse, without taking time away from our core activities. We all appreciate how proactive, responsive and professional they are.”