It’s all too easy to think that more is better when it comes to your content marketing. But here’s why it’s worth your while to slow things down.
Quantity versus quality.
According to WordPress, its users post 77 million new blog posts every month. That’s a lot of words. With that in mind, businesses need to make sure that their content can stand out from the crowd, and get in front of the people that matter.
You could create more content, upping the chances that something of yours will catch your customer’s eye. But that’s not the most effective way to bring your content to the fore.
The alternative is to carefully craft and curate your content. Making it more detailed, appropriate for your audience, helpful and better placed to reach the right people. That’s how to get your content seen, and make your marketing more effective. So let’s take a look at what this means in practice, and how to achieve it.
Five tips for creating high-quality content.
- Take your time
Publishing a hastily written blog every day will be less impactful when it comes to conversions than a well written and considered blog that goes out once a week. The more effort you put into a blog, the more your target audience will get out of it, and the more likely they are to engage with your business. So take it slow.
- Think carefully about your title
Often, the title of your blog is the sole entry point into reading it. When potential customers are browsing a list of blog titles, looking for something interesting to engage with, you want them to pick yours. So spend some time crafting a title that really stands out. Make it as tempting as possible, but remember not to promise anything that the blog itself won’t deliver.
- Squeeze older content for all it’s worth
Once you’ve made the decision to spend more time on your content, it makes sense to make the most out of that content. So make sure you continue to promote your older blogs. As long as the content is still relevant, and not time sensitive, then there’s no harm in continuing to use it. Just be careful not to saturate your readers with promotion for the same content over and over again.
- Get it seen
It’ll feel bad if you spend a week creating a fantastic blog, and then nobody reads it. So, once you’ve created your content, make sure to get it seen. This could mean using paid promotion on social media, reworking your blog page to highlight new content, or even paying for Google Ads leading to your blogs.
- Enlist help
Nothing says ‘quality content’ more than something that’s been crafted by professionals. So enlist the help of writers and designers to give your blogs that extra edge they need to really stand out.
On that note, you can contact us to talk about how we can help you improve your blogs — making sure that your content marketing delivers the return on investment you’re looking for.