Retail, logistics and consumer goods have had to throw out the rulebook over the past few years. As the business landscape shifts yet again, let’s take a look at the pressures shaping the industry – and why it’s time to talk about successes.
Emerging from the worst of the pandemic, retail, logistics and consumer goods had high hopes for 2021. But although a successful vaccine rollout allowed high streets to reopen, shoppers failed to flock back to traditional bricks and mortar retail. Instead, the boom in online ordering continued, and 36.3% of total UK retail sales in 2021 were digital – up from 21.8% in 2020.
This change in consumer behaviour was magnified in October 2021 when UK stock levels reached their lowest since records began. Widespread concern around product availability and fulfilment meant many Black Friday campaigns were as much about offering fast and reliable shipping as deals and discounts. And consumer behaviour continues to evolve, increasingly moving towards more sustainable choices, with environmental interests at an all-time high.
These pressures continue to shape the industry in 2022, so, if you work in retail or logistics, how can you turn them into opportunities?
With the marketplace changed forever, organisations are exploring new approaches – reviewing their operations and looking for ways to safeguard supply chains, create more sustainable operations and meet changing customer expectations head on.
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Whatever your strategies for 2022, it’s vital to share your breakthroughs and successes. More than ever, your organisation needs to demonstrate to clients that you’re innovative, sustainable, robust and reliable. And working with the right B2B marketing agency can help you achieve that.
Keep an eye out for our whitepaper ‘It’s time to redefine’, to find out more about the challenges retail, logistics and consumer goods are facing. And don’t hesitate to get in touch to find out more about how we can help your organisation put its best foot forward into 2022.
