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Your first steps to becoming an ‘award winning’ business

Entering your organisation for an award can be great for business. Here are three reasons why.

How does ‘award winning’ sound to you?

Has it ever occurred to you that your business could be ‘award winning’? It’s true; no matter what industry you operate in, there’ll be at least one reputable award that you could try for.

What’s more, you have every chance of winning. Any business worth its salt will have completed work that it’s proud of — and that’s exactly what awards are looking for.

But what’s the benefit to your business (apart from the kudos, of course)? Well, there are actually three.

Three ways that entering awards is good for business.

  1. Market yourself.
    This is perhaps the most obvious reason to enter awards — the simple power of being able to call yourself an award-winning business. It instantly tells current and potential clients that yours is a respectable, trustworthy and successful business. And remember that you don’t necessarily have to win an award in order to feel this benefit. Being shortlisted is an accolade in itself — adding to your reputation as a thought leader.
  2. Evaluate your work.
    An often overlooked benefit of entering awards is that they give you a way to thoroughly evaluate how you do things. The process of creating an entry for an award means looking at each aspect of your work and proving that it was a good idea. When finished, you’ll have a view of what you’d improve, given another chance.
  3. Improve morale.
    It should come as no surprise that employees like to have their hard work recognised. And awards are great for that. Simply entering your business, or a project, for an award lets your people know that their efforts are valued. Put winning the award into the mix and you have a potent recipe for raised morale.

How to get started.

Clearly, entering your business into awards is a good idea. However, there’s one hurdle: to win an award (or to get shortlisted) you have to write a persuasive award entry. This means gathering together all the relevant information, structuring the piece to create the most compelling story possible, and writing it all up without any errors.

If this sounds like a lot of work — you’re right, it is. But not if you get a helping hand.

We write award entries for a range of clients operating across a multitude of industries. In fact, in the last award season, two of our entries got shortlisted, and one won an award.

So, if you’d like to find out what it feels like to get recognised by your industry, then get in touch.

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