by asabell ltd | Jan 18, 2021 | Content marketing, Creative, Social media, Top tips
Choosing the right social media platform to showcase your business can be tricky. LinkedIn, with 690 million users, is a safe bet if you’re looking to build your credibility and convert visitors into customers. But why is this platform such a useful one in B2B...
by asabell ltd | Nov 3, 2020 | Content marketing, Social media
Your personal LinkedIn account is the perfect place to start building your individual brand in a professional setting. With over 300 million members, it’s a fantastic place to grow your network and harness new opportunities. That doesn’t mean it’s a revolving door of...
by asabell ltd | Aug 21, 2020 | Digital, Social media
Deciding to include social media in your B2B marketing mix can feel counter-intuitive: surely it’s more of a B2C tool? In fact, 83 per cent of B2B marketers use social media, making it the most common B2B marketing tactic. To help you take the plunge, here are five...
by asabell ltd | Jan 8, 2020 | Content marketing, Social media, Thought leadership
Over the past decade, marketing has become more personal, more ubiquitous and more immediate. Here’s how to stay ahead in 2020. As the 20s begin, it’s easy to think that we’re about to see the dawn of a whole new kind of marketing. With artificial intelligence,...
by asabell ltd | Aug 9, 2017 | Social media
Discover why employee advocacy on social media is so important — and how it can boost your reach, driving more prospects to your content on LinkedIn. Why employee advocacy? When it comes to B2B social media, you shouldn’t just be relying on your company...
by asabell ltd | Mar 23, 2016 | Social media, Thought leadership
By Jenny Harbour, Head of Social Media. Employee advocacy is a vastly underrated tool for B2B businesses in the battle to get their messages to the right audiences. Here’s why I’m all for it. The power of employee advocacy. Employee advocacy is getting employees to...
