Like many other industries, content marketing has frenetic times and quiet lulls – and December is often quiet. Campaigns are winding down as audiences focus on Christmas, the financial year may be ending, and everyone’s attention may drift a little.

Although it’s human to push back and take it easy in December, it’s also a clever time to do some thinking to get ahead for 2025 – to review, revisit and check you’re on course to stay on top of your game into the new year. Campaign activity for early 2025 is probably nailed down – but is it optimised for how prospects will think, feel and react in the new year?

This is where we come in. Here are some quick points that, if tackled now, could help your 2025 content marketing activity run smoothly and hit targets rapidly.

There’s no time like the present… to talk about what matters to your customers

How well does what you want to talk about fit with your audiences’ concerns?

You’ll have mapped out the next quarter’s strategy, but does it make sense in light of the trends likely to affect your audiences? There are a lot of predictive views on 2025 around right now, and some valuable market-leader insights and research available.

But dry facts don’t give the full picture of how audiences will react. As a content marketing agency, our success depends upon creating content that mixes a deep understanding of the audience’s operating environment and human factors. We fine-tune and freshen messaging to capture productive attention.

Contact us to explore the best approach to audience engagement in 2025.

There’s no time like the present… to find your customers where they are

Do the comms channels you’re planning to use work for your audiences?

It’s easy to get caught in a cycle of repeating what appears to work – without giving enough consideration to trend shifts, viewer fatigue and ever-shrinking attention spans. Video, for example, has delivered excellent results in 2024. It’s proved incredibly effective on social media, as longer webinar-style thought-leadership discussions and general campaign promotion.

You could carry on as you are into 2025, or you could get an external view on your plans to see if there’s anything you could try to get even better results.

We’ve spent 2024 experimenting with video: let’s chat through the possibilities.

There’s no time like the present… to get ready to talk with authority

Is your thought leadership ready to stake a claim in 2025?

You’ll have 2025’s direction sorted, but do you have the thought leadership content ready to help your content cut through the clamour of ‘new year, renewed activity’ messaging from your competitors? It’s notoriously hard to get time in the diary of the C-suite and senior leadership. Yet, they may also be susceptible to the December lull, making it an excellent opportunity to capture their views to use in Q1 campaigns.

We’re experts in planning and conducting interviews with senior management, turning them into compelling thought leadership content. If you can secure the time in their diary, we can rapidly translate that into meaningful inputs. Let’s talk.

There’s no time like the present… to make sure you talk so your audience listens

Is your tone of voice pitch-perfect?

It’s so easy to get your communications wrong when a single, off-tone phrase can shut down a sales opportunity. The turn of the year is full of ‘break out’ words (demure, manifest, brat…) that don’t seem immediately relevant to the business sphere, but they flag that language, buzz-words and cut-through communication terms change.

Is it time that ‘innovative’ and ‘market-leading’ are retired because they’ve lost impact? What might work better? We craft written communications day in and day out, and we’re across the language that will drive action into the new year. Get in touch, and we’ll talk you through it.

There’s no time like the present… to squeeze value from what you’ve got

What content have you got that you can re-purpose for 2025?

Budgets are tight, particularly for content marketing. It’s wise and realistic to work with this rather than fighting against it. Your organisation probably has a wealth of existing content that can be repurposed to 2025’s requirements at a relatively low cost.

Now you’ve done the planning for January and February, December is the ideal time to review this content and refresh what you’ve got, ready to push it out in 2025 to augment your new material.

We have a strong track record of taking existing, valuable content and ‘topping, tailing and refreshing’ it with future-focused messaging. Ask us how.

There’s no time like the present… to get your technology tone right

Are your planned 2025 technology messages going to land right?

It’s likely you’ll be talking tech in the new year, but it’s far from a generic task. Customers are increasingly sophisticated and have a growing knowledge of technological intricacies. However, there’s a distinct danger that technology companies assume or misread what their target audiences understand. Are you close enough to your customers’ thinking?

Talking technology and making complex messages simple is what we do. Get in touch, and we can compare notes to find the best way forward for your organisation.

Think like a scout; be prepared for 2025

Our purpose is to be the source of fresh ideas behind your content campaigns – whether they are yet to be formulated or have a structure that can be refined.

Get in touch for a chat with one of our experienced project directors to scope out the possibilities with no obligation.

It’s an unfortunate fact of life that your target audiences are bombarded with content trying to persuade them to buy – and it’s tough to cut through with your offering.

Headlines using overused words like ‘innovative’, ‘ground-breaking’, ‘revolutionary’ and ‘game-changing’ can wash over potential clients.

An effective alternative hook is crafting content that links your message with market events or interesting breakthroughs. This approach is variable, relevant, and much more likely to get your target audience to notice and read further.

Last month’s Cyber Awareness Month is an excellent example of an effective ‘in’. Although not everyone might be aware of it, a simple reference to the importance of internet security or cyber attacks is enough to get attention because it’s widely relevant on a personal level. It’s then simple to broaden it out to how it can affect companies – and you’re in.

In every industry, there are events relevant to customers or thought leaders that have said something striking that can be quoted and shared more widely. If you keep your finger on the pulse and look for relevant commentary, you’ll have a continual stream of effective openers.

If you’re searching for openers along these lines, consider identifying the leaders in your industry, people who have influence and gravitas. For example, in October’s Cyber Awareness Month, quotes from the National Cyber Security Centre can hit hard. They’re less likely to be queried or considered biased and can be a ‘soft’ in.

We help clients avoid over-used and trite words every day, crafting content that hits hard and gets your message across. For many clients, we assess their industry’s events calendar and use key times to create effective hooks for their content.

Why not give us a call or a message to get our take on how your industry’s calendar landmarks can become client attention attractors?

October is Cyber Security Awareness Month, a time when businesses across all industry sectors are reminded of the critical need to safeguard their digital assets. This is particularly true for technology and cyber security companies as they are dealing with an ever-evolving landscape of cyber threats and regulatory challenges.

But while Subject Matter Experts (SMEs) are working around the clock to support and defend their clients’ digital infrastructure, another great threat to business growth is finding the time to promote their own expertise.

Growing challenges in cyber security

Cyber threats are evolving rapidly, and tech companies are continually battling against new and more advanced forms of attack. From ransomware and sophisticated bots to advanced phishing schemes, organisations must stay one step ahead of current threats while preparing for those still on the horizon.

AI is an especially powerful tool in the hands of cyber criminals. It enables hackers to identify and exploit vulnerabilities at an unprecedented speed, making it more challenging for tech professionals to counter and adapt cyber security measures at pace.

In addition to these direct threats, cyber security companies are having to navigate an increasingly complex regulatory environment. Compliance with standards like the General Data Protection Regulation (GDPR) and the Network and Information Systems (NIS) Directive require constant vigilance. Data Protection Impact Assessments (DPIAs), policy development, training and incident response planning are just some of the essential safeguards that must be in place to avoid the significant risks of non-compliance.

Finding time to build your brand and grow your business

In this demanding environment, cyber security and tech experts often struggle to find the time to promote their company and services and differentiate themselves from their competitors. SMEs are focused on using their technical expertise to protect clients from cyber threats, leaving little time for marketing. Efforts to highlight the company’s strengths and achievements often take a back seat, and valuable insights go unnoticed, making it difficult to attract new clients.

While you’re busy helping your clients, we can help you with the clients you haven’t met yet

While you’re busy safeguarding your clients, we can help you reach new ones. With years of experience partnering with technology and cyber security organisations, we understand the nuances of your industry and the challenges you face.

We know that your SMEs have valuable insights, but time is scarce. That’s why we’ve developed a streamlined process to extract their expertise in a quick, 30-minute call and turn it into compelling content.

We specialise in translating complex technical topics into engaging content that resonates with your target audience. We know how to talk tech and be listened to.

Whether it’s a blog post, white paper, case study, or thought leadership article, we can help you build a content strategy that positions you as a trusted expert, showcases your expertise and helps you stand out in the marketplace.

Cyber Security Awareness Month is the time to build awareness for your brand

With Cyber Security Awareness Month coming to a close, now is the perfect time to build awareness for your brand and show prospective clients why they should trust you to protect their digital assets.

Contact us today to learn how we can help you create content that reflects your expertise and builds your authority. Check out our case studies to see how we've helped businesses like yours succeed and browse through examples of our white papers and articles to see the value of well-crafted, thought leadership based content.

Calls to action (CTAs) take up a tiny amount of time, money and space, yet punch well above their weight – improving conversion rates by up to 30%.

A great CTA gets readers clicking and will seriously increase your overall conversion rate.

It’s a quick, easy, and cost-effective way to convince your audience to do something: whether that be clicking a link or downloading a file. By writing great CTAs, you can re-generate older content in minutes and make sure your new stuff is irresistible to readers.

Here’s how to write a great call to action:

Make it actionable and personable

Imperatives and the second-person are your friend. Get customers’ attention by using ‘you’. And make it clear what they should do with imperative verbs (the bossy ones) — think ‘download this’, ‘click that’, ‘get it?’.

Motivate them to act

Give your reader a reason to act. They’re asking ‘what’s in it for me?’, so it’s important you tell them clearly. ‘Download something’ would be a less motivating CTA than, for example, ‘Downloading this will make your job easier’.

Keep it consistent

Whatever your CTA refers to, give the offer/proposition a name and stick to it. If you call it a download on your landing page, call it a download in your blog, and in all CTAs. Otherwise people either get confused or don’t trust you. Either way, they’re not clicking on your link.

Make it urgent, now

We’re all busy, so you need to make the most of people’s desire to get things done quickly. The internet, after all, is hardly a place for thoughtful contemplation. The word ‘now’ is your friend.

Stand out

Websites that are consistent and well designed, encourage trust. But it’s important that CTA buttons also stand out. So make it pop (and look clickable). Buttons are stereotypically red for a reason.

Test them out

Not sure if your CTA has what it takes? Ask your audience. A/B test multiple CTAs to find the one with the best engagement.

As you can see, these steps are pretty simple. They’re also inexpensive and can be done straight away. So don’t be deceived by their size, CTAs are powerful little things.

Click now for even more conversion tips – (see what we did there!?).

In B2B marketing, analysing your competitors’ content can uncover valuable insights to help inspire new ideas, highlight opportunities for differentiation and steer your content strategy in the right direction. It's a great way to make sure your efforts are on track and set up for success.

Here’s how to do a competitor analysis swiftly and accurately in four simple steps:

1. Make a list of your main competitors

The foundation of your competitor analysis is identifying your serious competition, in two stages. First, make a list of your direct competitors; businesses that offer similar products or services to you. Then, expand your list to include any indirect competitors; those who offer different products to you but target the same audience or fulfil a similar need. Consider, as well, any websites that consistently publish content relevant to your industry. These sites can compete for your audience’s attention, so it’s important to track their content and messaging.

2. Seek out any content gaps

Having identified your competitors, delve into their content to see what topics they cover and, more importantly, what influential areas their coverage misses. You’re on the lookout for subjects that are underrepresented or not covered at all, yet are highly relevant to your audience. These gaps become prime opportunities for you to create motivating content to address unmet needs while positioning your brand as a valuable resource. Analyse the formats and depth of their content, too, and consider deploying different formats for greater standout.  

3. Evaluate competitors’ content quality and engagement

Evaluating content quality and engagement involves assessing the depth, accuracy and presentation of your competitors' content. Look at how well they cover topics and whether their content is informative, engaging and visually appealing.

Equally important is analysing their audience engagement by measuring likes, shares, comments and other interactions to gauge what resonates with their (and potentially your) audience. Identify their top-performing content to understand what drives engagement and why, and also analyse underperforming content to learn why certain pieces fail to engage and learn what to avoid from that. The result will be a better grasp of any areas where your content could improve in quality and deeper insight into how you could boost engagement.

4. Plan to do it better

The final step is to pull all this knowledge together and make a plan. If you're going to cover the same topics, make sure you do it better by offering more detail, presenting it more clearly or adding more valuable and influential expertise. This will help you increase the effectiveness of your content, improve your SEO and increase your engagement, delivering a content strategy that’s more effective and competitive.

Let’s get started

At asabell, we specialise in conducting thorough competitor analyses to help you stay ahead of the game. Our team is dedicated to uncovering valuable insights and crafting strategies that give you a competitive edge. Get in touch with us today to learn how we can enhance your content marketing efforts.

In B2C marketing it seems like you can’t turn around without falling into a persona workshop. Hours and hours are spent on constructing detailed personalities for customer segments with names, hobbies and life ambitions.

But B2B is a different field, so can personas have any value in the B2B sphere?  

B2C and B2B are worlds apart

Since many B2C companies or divisions offer goods and services to an extremely fragmented audience, personas are an effective way to bring some focus to the largest groups they’re targeting.

But over in the B2B world, segmentation takes a different form, splitting audiences according to the broader factors around job roles and industry. This isn’t an absolute that applies in every instance; individual job specifications and the challenges of organisations within an industry will vary to some extent. However, this approach is a simple and easily applied route to kick off thinking about the requirements of different groups.

Effective B2B segmentation can accelerate planning

As a result, planning a campaign from a job role and industry position perspective can provide an effective framework for formulating marketing messaging quickly. At the core of this approach is establishing the pain points and challenges that the typical job-role holder faces within their specific remit, as well as the more wide-ranging challenges the organisation is up against. These organisational challenges are often closely linked to what’s currently going on in the relevant industry, combined with some that are specific to the organisation’s ambitions and standing.

In some cases, it will make sense to group job roles. For example, there will be broad issues that apply to the whole C-suite, or challenges that will have an impact across the IT, legal and compliance teams.

Also, it’s always valuable to look at segmentations used in previous campaigns to get a feel for what worked well and what wasn’t as successful. Talking to those in customer-facing roles can provide useful insight into how organisations in the sector are currently structuring their functions, so you can be sure your campaign is reflecting the most up-to-date segmentations.

Getting B2B segmentation right pays off

A robust and accurate segmentation framework sets your campaign up to unlock a wide range of benefits, including:  

• Enhanced personalisation through tailored messaging to achieve improved engagement.
• Increased conversion rates as a result of targeted approaches and directly relevant messaging and offers.
• Better campaign returns via a focus on higher-value segments, enabling budget optimisation.
• Strengthened customer relationships thanks to relevant interactions offering clear benefits.
• Competitive advantage achieved by building a reputation for a deep understanding of the target audience, together with approaches unique to that audience, giving an edge in the market.

At asabell, we frequently use segmentation tailored to each client’s market as the foundation of campaign planning. We’ve developed significant expertise in using this approach to deliver swift and accurate targeted messaging and add extra value through our experience of transferring segmentation learning from one sector to another.

Get in touch if you’d like to find out more.

Choosing a new content marketing agency is a big decision. Will they deliver what you need? Will they ‘get’ your organisation, industry and how you like to work? Will they be a good fit for you?

They may have been recommended to you, or their initial pitch may have been impressive but, when it comes down to it, will they walk the walk as well as they talk the talk?

After you’ve seen examples of their work, it’s sensible to scope out how they’ll work with you. Here are the top four questions to ask:

1. What steps will you take to get to know our business?

An effective agency should be proactive about asking questions around the topics below and suggest an onboarding meeting to learn what makes your organisation tick.

Topics to cover should include:

• your organisation’s objectives and wider business goals
• current industry challenges and trends
• key competitors to check out
• a big-picture summary of your target audiences
• your ways of working and how you’d like them to fit in with these
• your expectations of the agency and your priorities.

It’ll be important to share your past marketing collateral, brand guidelines and any strategy documentation before this meeting so your agency can review and ask any questions.

2. What experience can you bring to our partnership?

The experience an agency brings to the table is a significant asset – if it’s used to your benefit.

Ask them how they’ll use this in your work together.

Specifics to look for include:  

• insight based on previous experience in your sector and/or with your target audiences
• an approach that views your business with a fresh pair of eyes
• an understanding of the working practices of global organisations’ marketing departments and the likely pressures you’ll be under
• practical suggestions about how they can become a genuinely helpful virtual team member.

3. How will you communicate with us?  

Every organisation recognises clear communication as a vital part of any business relationship but what you need to pin down here is how this will work in practice. How will the agency go about building a collaborative partnership, particularly via a remote working setup?

An agency genuinely committed to collaboration should suggest:

• regular check-in calls for project updates and to report progress on hitting project milestones
• delivering regular budget updates
• a named project manager who will be the main point of contact and regularly available during working hours for quick questions or more extended consultations
• a willingness to act as a sounding board to help campaign development, sharing experience gained from cross-industry working.

4. How will you tailor your services to our requirements?

Your business is unique, and it requires content marketing that caters for your specific requirements. A marketing agency worth choosing will recognise the value of tailored content and be ready to deliver it.

Find out their approach to:

• customising their standard approaches to different content types to your organisation’s style and preferences
• considering your target audiences’ preferences, and crafting content to these
• pulling together content mixes in collaboration with you to better meet your objectives
• adapting in-life campaigns to emerging trends or industry issues to increase relevance and impact.

How we fit the bill

We pride ourselves on the outstanding quality of our work, our responsiveness, our ability to work to tight timescales, our transparency over progress and costings and our down-to-earth way of working.

But, above all, our clients talk about our friendliness, team spirit, can-do attitude and how well we collaborate as a virtual part of their marketing departments.

We’re always happy to chat about how we could support you and make your working life easier, so get in touch to find out more.

Strategic partnerships are a great way for businesses to make the most of each other’s expertise and expand their offerings by creating a joint proposition that serves both of their customers’ needs. Armed with an exciting new offer and joint marketing campaign, both partners can broaden the other’s reach – tapping into new audiences and boosting awareness.

But working jointly across disparate teams can have its pitfalls, with projects at risk of being held up by complex sign-offs and overlapping processes. The good news is that it doesn’t have to be this way. So, if you’re considering partner marketing, we’ve laid out the benefits and challenges it presents along with our top tips for making it a smooth process.

The benefits of partner marketing

By playing to both parties’ strengths, partner marketing can be a win-win for everyone involved. Working together effectively gives both parties access to a broader range of marketing expertise and skill sets, so you can create a stand-out marketing campaign that delivers results.

When two well regarded companies join forces they can also build on their credibility, while at the same time increasing brand awareness, attracting new customers and opening new markets. Shared marketing makes financial sense too, with the potential for larger budgets and better economies of scale.

The challenges of partner marketing

Before you embark on a partner marketing campaign, it’s important to be aware of the common pitfalls so you can avoid them. Working across teams with multiple stakeholders can lead to inefficiencies creeping in if people are unclear who is leading the project and what your end goal is. This can make projects take longer than necessary and exceed their allocated budgets.

It can also be tricky to strike the right balance in terms of whether both brands get equal promotion, or if one is more prominent. To tackle this, budgeting decisions, brand consistency and messaging all need to be carefully managed to ensure your campaign makes the right impact.

What you need for effective partner marketing

A sensible starting point for any partner marketing project is identifying a lead to guide you towards an outcome that you’re both happy with. Everyone needs to be clear on who this is and understand their role. The project lead is key to ensuring that clear goals are agreed from the outset and that a strategic promotional plan with well-defined timescales is in place.

The project lead is also responsible for ensuring effective, proactive communication between the two companies and is pivotal to fostering a positive working relationship. They can manage the sign-off process and coordinate cooperation between the parties involved. By ensuring key elements of the creative process, like joint branding and asset creation, are addressed they can make sure both businesses are aligned so you get the right outcome, first time round.

Using an agency to manage your partner marketing

Involving a third-party agency can make a world of difference to managing your partner marketing. At asabell, our partner marketing strategies are tried and tested, so we can anticipate any potential hold ups and run a smooth and successful campaign. We’ve worked with global organisations for 20 years and are skilled at managing multiple marketing departments and coordinating their efforts.

To find out more about how we can support your partner marketing, please contact us.

‘Thought leadership’ can be a burdensome concept, bringing expectations of sharing unique pearls of wisdom. This can encourage the belief that it’s both rare and hard to generate so, for many, it’s seen as a difficult task that people are reluctant to take on.  

Reframing this mindset is the first step to high-quality, low-effort thought leadership.

Break it down, and ‘thought leadership’ is just another name for sharing your brand’s point of view on your industry and its trends, the challenges your customers face, and your experience of how best to overcome them in efficient and profitable ways. In fact, your experts and frontline professionals probably do this every day without really thinking about it. In the light of this, the real issue is how to make capturing and sharing your insights a quick and easy process. Here are a few quick tips for keeping your thought leadership content relevant and flowing.

1. Give your core ideas fresh headlines

It’s rare that your brand viewpoint will change dramatically overnight, which means the core of  your existing thought leadership content will be relevant for a good length of time. But this doesn’t mean it has to stay in its original format – or that it has to be completely reimagined to be valid.

Think about setting your central points in today’s context, giving them a new wrap. Has there been a news event that’s relevant to your industry? What are customers particularly asking your frontline professionals about? Using these angles will increase impact and reinforce perceptions that you have your finger on the industry pulse.

2. Think smaller – as long as its relevant

Not every piece of thought leadership has to be a multi-layered, wide-ranging analysis tackling a broad issue. A single thought or recommendation offered at the right moment can reinforce your position as a guide or source of expertise. If your advice has helped one customer, chances are it will find a wider audience.

There’s a strong argument for becoming a consistent and frequent thought leadership voice, sharing opinions and insights regularly to the point where key decision-makers within your industry wonder what your take is on any arising issue.

3. Make it easy to capture and share expertise

Much of your thought leadership is already in existence; it’s just a matter of capturing and sharing it. Between them, your subject matter experts and experienced sector leaders have a wealth of significant insights that would be useful to customers, your target market and beyond. From advice on navigating current and future trends, to a deep understanding of how to optimise solutions and practical experience of overcoming sector challenges – you already have much of the thought leadership you need within your company.

For many organisations, however, extracting this insight and turning it into shareable content is an arduous process, dependent on the individual expert finding the time to create the asset. One of the most effective ways to make thought leadership creation easier is to lift the burden from the experts. Using carefully planned questions and structured interviews the marketing department and its partner agencies can quickly and easily gather the raw materials they need to create readable, valuable content.

What can low-effort thought leadership look like?

Here’s a selection of ideas we’ve used successfully with our clients, to get you thinking.

• Get your CEO to share their thoughts on a current topic in a quick interview that can then be ghost-written into a blog post or longer-form LinkedIn post. Issue a quick email to key decision-makers with a punchy subject line to encourage access and spread the word further.
• Ask subject matter experts to review the content of existing whitepapers and give guidance as to where gaps are, given current market conditions. This is a great shortcut for identifying where your expertise will be most effective and where a new whitepaper or mini-whitepaper can really move thought leadership forward.
• Ask frontline professionals what the top pain points for customers are, and create an email campaign addressing them, including signposting to existing content that can advise on the issue.
• Build the LinkedIn presence of your senior leadership team with regular ghost-written thought pieces commenting on current trends.

Increase your thought leadership content the easy way

One of our strengths is the ability to translate complex, technical concepts into accessible, compelling content aimed at decision-makers who may not have a specialist background. We ‘speak’ your industry’s jargon and understand its intricate workings, yet can also filter through expert inputs to pull out what matters to customers. With a 20-year track record of interviewing specialists and presenting them with punchy thought leadership content they’re happy to sign off, we make thought leadership generation easy.

Do get in touch if you’d like to tap into our experiences and see how they could work for your organisation.

Twenty years at the forefront of B2B marketing means we’ve played an active role in the evolution of strategic business communications. In that time, game-changing technologies have redefined the marketing landscape – creating exciting new types of content and marking the end of the line for others.

But amongst all this transformation, some things haven’t changed. The key to developing great content and campaigns is – and always has been - messaging that engages the target audience. Understanding the pain points, goals and fears of each specific audience is foundational, and from there we pool our creative resources to hit our ABCs – ensuring everything we create is Accurate, Bold and Compelling.

Once this foundation is perfected, there are a few hard-hitting forms of marketing content that consistently capture our audience and make sure our messages hit their mark. Proving their value again and again by engaging, educating and converting B2B audiences, here’s some of the B2B content that’s stood the test of time:

Hard-wearing whitepapers

It’s hard to imagine what B2B marketing would look like without whitepapers. For decades, these in-depth reads have formed the centrepiece of carefully co-ordinated campaigns – with satellite content driving traffic back to their key messages. With a strong reputation for educating readers on the latest trends, industry challenges and innovative solutions, they’re a firm favourite among business leaders. And they’re a powerful way to build trust and credibility with senior decision makers thanks to their detailed expert messaging and well-evidenced thought leadership.

Captivating case studies

A powerful way to demonstrate real-world success, case studies give prospects concrete evidence of an organisation’s expertise, capabilities and successes. Using measurable results and letting customer testimonials speak for themselves, case studies are a persuasive form of content that boast one of the highest conversion rates in B2B. A timeless marketing asset for businesses, they deliver consistent results at various stages of the buyer journey.

Buoyant blog posts

Blog posts have been a constant feature of digital marketing, despite their format constantly adapting to cater to sophisticated SEO algorithms and reader preferences. A quick and easy way to tap into advice and expertise, they’re a popular type of content that helps to keep your audience keyed-in. Done right, they also enhance SEO, drive organic traffic to your website and are a powerful way of reaching new customers through guest-posting and multi-channel sharing.

Enduring emails

Email marketing is one of the most effective ways of delivering your message straight to the prospect. Far from the spam of the early 2000s, emails are now a sophisticated way of creating tailored content that speaks directly to each reader’s goals and challenges. Whether sending customised newsletters, specific product updates or personalised interacts, directly targeting your audience via their inboxes is a powerful way to nurture leads and build interpersonal relationships.

Worth-the-wait webinars

When it comes to webinars, the numbers really stack up. According to Dr James McQuivey, one minute of video is worth 1.8 million words, so it’s no wonder webinar content has been building traction since the 1990s. These online seminars are an engaging way to showcase expertise, demonstrate product features and engage in conversation with prospects. And because audience members typically register their attendance, they’re also a strong opportunity to capture leads and launch one-on-one sales conversations.

Playing the marketing long-game

Our 20^th anniversary has been a great time to reflect on the tried-and-tested marketing that consistently delivers results for our clients. But despite this milestone, we know you’re only as good as your last piece of work. That’s why we’re so dedicated to creating market-leading content, and our team’s always scanning the horizon for the next big thing we can offer our clients.

To discover how we can build B2B marketing content that delivers for your business, please get in touch.