by asabell ltd | May 6, 2021 | Content marketing, Creative, Top tips
Storytelling is part of who we are. It’s been around for millennia as folklore, old wives’ tales, cave paintings, ancient scripts, poetry and song. Stories have a powerful, innate purpose. Not only do they entertain and enthral, and create a sense of community, but...
by asabell ltd | Mar 25, 2021 | Content marketing, Creative
Copywriting has changed fairly dramatically over the last few decades since digital took over. The majority of content is now written for the web and social media channels. It can be difficult to keep up with best practice and writing conventions, but it’s important –...
by asabell ltd | Feb 8, 2021 | Campaign strategy, Content marketing, Thought leadership, Top tips
Are you realising your experts’ full potential as ambassadors of your industry expertise? By capturing their insight, you are close to having everything you need to be able to provide valuable content to your customers. But often, a torrent of unfiltered advice and...
by asabell ltd | Jan 18, 2021 | Content marketing, Creative, Social media, Top tips
Choosing the right social media platform to showcase your business can be tricky. LinkedIn, with 690 million users, is a safe bet if you’re looking to build your credibility and convert visitors into customers. But why is this platform such a useful one in B2B...
by asabell ltd | Nov 30, 2020 | Content marketing, Thought leadership, Top tips
When you want to get the word out about a product, service, event or re-brand, what you need is an integrated marketing campaign. But where do you start? And how do you make sure it’s a success? A marketing campaign is a huge commitment and a lot of work. From asking...
by asabell ltd | Nov 3, 2020 | Content marketing, Social media
Your personal LinkedIn account is the perfect place to start building your individual brand in a professional setting. With over 300 million members, it’s a fantastic place to grow your network and harness new opportunities. That doesn’t mean it’s a revolving door of...
