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How to write like an expert without being one

How to write like an expert without being one

by asabell ltd | Jul 20, 2022 | Campaign strategy, Content marketing, Thought leadership

In B2B marketing, your content often revolves around sharing expert opinions with your decision-making audience – and for many organisations that means getting subject matter experts to write whitepapers, eBooks and blog posts.   Is there a better way? Content...
B2B is better together for retailers

B2B is better together for retailers

by asabell ltd | May 16, 2022 | Campaign strategy, Content marketing, Digital, Thought leadership

B2B marketing in the retail, logistics and consumer goods industry is in a state of flux. After a year of considerable challenges, marketing might have shifted right down your list of urgent priorities. As we mentioned in our recent blog, it’s time to enter a new...
Creating captivating calls to action

Creating captivating calls to action

by asabell ltd | May 5, 2022 | Campaign strategy, Content marketing, Thought leadership, Uncategorized

A great call to action (CTA) will get readers clicking and seriously increase your overall conversion rate. CTAs take up a tiny amount of time, money and space, yet punch well above their weight – improving conversion rates by up to 30%. It’s a quick, easy, and...
Don’t let marketing become your last mile

Don’t let marketing become your last mile

by asabell ltd | Apr 28, 2022 | Campaign strategy, Content marketing, Thought leadership

More than any other industry, retail, logistics and consumer goods is familiar with the last mile. That final step of the journey where a product is delivered to the customer’s door. It should be the easy home straight, but it’s often the most expensive and...
Our key recommendations for standout B2B blog content

Our key recommendations for standout B2B blog content

by asabell ltd | Apr 21, 2022 | Campaign strategy, Content marketing, Thought leadership

Every day, the amount of content being produced for B2B blogs continues to soar. Which means creating articles that stand out from the crowd and capture the attention of your target audience is only getting harder and harder. Yet, a flourishing blog is a great channel...
Retail, logistics and consumer goods – what’s on the agenda?

Retail, logistics and consumer goods – what’s on the agenda?

by asabell ltd | Apr 13, 2022 | Content marketing, Thought leadership, Uncategorized

For retail, logistics and consumer goods, the past few years have a been a journey defined by roadblocks. While returning to business-as-usual has been given a tentative green light, that doesn’t mean there won’t be bumps in the road. Here’s a rundown of some of the...
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Recent Posts

  • How to write like an expert without being one
  • The ‘how to’ of hybrid work
  • B2B is better together for retailers
  • Creating captivating calls to action
  • Don’t let marketing become your last mile

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