by asabell ltd | Jan 6, 2022 | Campaign strategy, Content marketing, Digital, Thought leadership
As another year draws to a close, we’ve taken a hard look at the direction B2B marketing is taking and have chosen our big bets for 2022. So what tools, strategies and behaviours are we likely to see more of in the coming year? Make way for virtual events The...
by asabell ltd | Dec 15, 2021 | Campaign strategy, Content marketing, Thought leadership
Repurposing is a resourceful and cost-effective way to generate more value and return from your content. It can also help maximise your potential reach, improve quality, refine audience targeting, and even diversify your output to capture new audiences. But, while it...
by asabell ltd | Nov 23, 2021 | Campaign strategy, Content marketing
B2B stands for ‘business-to-business’ and B2C stands for ‘business-to-consumer’. While these two acronyms might seem fairly self-explanatory, it’s surprising how often people fail to recognise some of the main distinctions. So, what are the key differences that...
by asabell ltd | Nov 9, 2021 | Campaign strategy, Content marketing, Thought leadership
Thought leadership establishes your brand or organisation’s reputation at the forefront of its field, as an experienced leader and unique thinker with plenty to offer. It shows your committed to progression in your industry and solving the emerging challenges of your...
by asabell ltd | Oct 26, 2021 | Content marketing, Top tips
Ensuring that your content is relevant and useful for your user is fundamental in content marketing and the mantra of most experienced content creators. And it’s become more important than ever. We now live in a hyper-connected digital age where almost anyone...
