by asabell ltd | Aug 25, 2020 | Campaign strategy, Top tips
Sales enablement for the win(ning of new business). You might be wondering what sales enablement actually is. Well, put simply, it’s your ticket to boosting sales. But behind this is a collection of marketing resources that help your salespeople seal the deal. The...
by asabell ltd | Aug 24, 2020 | Content marketing, Thought leadership
A good case study is like sales gold dust. It’s the closest thing you’ll get to one of your satisfied customers going around and telling all your prospects how great you are. In just one short document, you can evidence that you understand your customers’ issues AND...
by asabell ltd | Aug 21, 2020 | Digital, Social media
Deciding to include social media in your B2B marketing mix can feel counter-intuitive: surely it’s more of a B2C tool? In fact, 83 per cent of B2B marketers use social media, making it the most common B2B marketing tactic. To help you take the plunge, here are five...
by asabell ltd | Aug 3, 2020 | Content marketing, Creative, Digital, Thought leadership
Not sure where to start when writing the copy for your new website? Got a website that’s not getting your messages across? Follow our four top tips to get your website copy working hard for your business. 1. Talk to a person, don’t lecture an audience It comes...
by asabell ltd | May 19, 2020 | Top tips
In the current lockdown, no matter what industry you’re in, there are ways to adapt to make sure that your relationship with customers is as strong as it possibly can be. Here’s what businesses can do to keep connections with customers positive during the...
