Supporting a strategic website transformation

One of our highly valued clients is a global company dedicated to sustainable, innovative infrastructure solutions. With a global presence and large workforce, our client connects with a range of customers from different industries around the world.

With a new website launch in the pipeline, they wanted a marketing partner to help translate their vision and services into a compelling, easy-to-navigate digital experience. This marketing partner needed to hit the ground running – offering both a strategic overview of web journeys as well as compelling copy.

Two weeks from introduction to strategy presentation

The organisation contacted us after seeing content we’d created for another arm of the business. Impressed with how we’d enhanced and updated sustainability messaging, the content marketing lead asked for an introduction to us.

Our contact began with a preliminary meeting to assess our capabilities, followed by a panel discussion to explore our experience as an agency and understand more about what we’d bring to the company’s supplier network.

Just a few weeks later, we presented our vision for the new website structure to the global marketing team. From user pathways to messaging hierarchies and new ways of expanding our client’s reach, our digital framework was an extensive piece that took both a strategic and practical approach to their online rebuild.

Our strategy was a hit with the marketing and web development teams, and we were signed on to help with the project. The project's first stage was to develop a framework document to help the organisation’s global teams to understand the vision and data behind the new website structure, approach and customer experience.

Impressed by our ability to develop and deliver innovative, compelling and out-of-the-box messaging, we were soon working alongside various members of the global marketing team on other projects ranging from whitepapers to case studies, articles, videos, web copy, social support and more.

A valued web partner

We worked closely with the client as the website build progressed, partnering with numerous stakeholders to create over 100 web pages to a tight deadline.

Our collaborative approach ensured that content development was strategic and efficient, helping to create a compelling, user-friendly website that clearly communicates the company’s mission, solutions and collaborative way of working with customers.

As our partnership grows, we continue to deliver high-impact content that aligns with the organisation’s evolving needs. The team know they can count on us for content creation and strategic advice, and we’re always happy to provide insights, refine messaging and contribute to discussions that shape the company’s online and offline presence.

 

What we delivered for our client

Strategic and bold
experts with a fresh perspective
Collaborative and proactive
building effective relationships fast
Imaginative and persuasive content
designed to connect with audiences
“Our collaborative approach ensured that content development was strategic and efficient, helping to create a compelling, user-friendly website .”
“We deliver high-impact content that aligns with the organisation’s evolving needs.”

Winning an award isn’t just about gaining customer and industry recognition; it’s a strategic move that can boost your business in many ways. Whether you want to attract more customers, strengthen your brand or boost team morale, an award win delivers measurable benefits. Here’s why entering - and winning - business awards should be part of your growth strategy:

1. Boost sales and revenue

Awards don’t just look good on your website; they directly impact your bottom line. Businesses that win awards see an average 39% increase in sales, while SMEs have reported a 63% rise in income compared to non-award winners. That’s a serious return on investment.

2. Stand out and build trust

In a competitive market, credibility is everything; 80% of consumers prefer to purchase from ‘award-winning’ businesses, proving that an accolade can be the deciding factor when potential customers are choosing between you and a competitor.

3. Increase brand visibility and recognition

Winning an award gets people talking; 68% of businesses report better brand recognition after receiving an award. This helps you gain traction in your industry and opens new opportunities for partnerships and press coverage.

4. Motivate and retain employees

Your team’s hard work deserves recognition, and awards can be a powerful tool for boosting morale. With 84% of employees saying recognition affects their motivation to succeed, an award win doesn’t just reward your business - it energises your workforce, too.

5. Gain a competitive edge

An award sets you apart from the competition, reinforcing your reputation as a leader in your field. Whether you’re looking to attract clients, investors or top talent, being an award-winning business makes your brand more appealing to those who matter most. That's why SMEs note a 63% rise in income when compared to non-award winners.

Want to see your business take home the trophy? We can help you craft compelling award entries that maximise your chances of success.