Winning an award isn’t just about gaining customer and industry recognition; it’s a strategic move that can boost your business in many ways. Whether you want to attract more customers, strengthen your brand or boost team morale, an award win delivers measurable benefits. Here’s why entering - and winning - business awards should be part of your growth strategy:
1. Boost sales and revenue
Awards don’t just look good on your website; they directly impact your bottom line. Businesses that win awards see an average 39% increase in sales, while SMEs have reported a 63% rise in income compared to non-award winners. That’s a serious return on investment.
2. Stand out and build trust
In a competitive market, credibility is everything; 80% of consumers prefer to purchase from ‘award-winning’ businesses, proving that an accolade can be the deciding factor when potential customers are choosing between you and a competitor.
3. Increase brand visibility and recognition
Winning an award gets people talking; 68% of businesses report better brand recognition after receiving an award. This helps you gain traction in your industry and opens new opportunities for partnerships and press coverage.
4. Motivate and retain employees
Your team’s hard work deserves recognition, and awards can be a powerful tool for boosting morale. With 84% of employees saying recognition affects their motivation to succeed, an award win doesn’t just reward your business - it energises your workforce, too.
5. Gain a competitive edge
An award sets you apart from the competition, reinforcing your reputation as a leader in your field. Whether you’re looking to attract clients, investors or top talent, being an award-winning business makes your brand more appealing to those who matter most. That's why SMEs note a 63% rise in income when compared to non-award winners.
Want to see your business take home the trophy? We can help you craft compelling award entries that maximise your chances of success.
