October is Cyber Security Awareness Month, a time when businesses across all industry sectors are reminded of the critical need to safeguard their digital assets. This is particularly true for technology and cyber security companies as they are dealing with an ever-evolving landscape of cyber threats and regulatory challenges.
But while Subject Matter Experts (SMEs) are working around the clock to support and defend their clients’ digital infrastructure, another great threat to business growth is finding the time to promote their own expertise.
Growing challenges in cyber security
Cyber threats are evolving rapidly, and tech companies are continually battling against new and more advanced forms of attack. From ransomware and sophisticated bots to advanced phishing schemes, organisations must stay one step ahead of current threats while preparing for those still on the horizon.
AI is an especially powerful tool in the hands of cyber criminals. It enables hackers to identify and exploit vulnerabilities at an unprecedented speed, making it more challenging for tech professionals to counter and adapt cyber security measures at pace.
In addition to these direct threats, cyber security companies are having to navigate an increasingly complex regulatory environment. Compliance with standards like the General Data Protection Regulation (GDPR) and the Network and Information Systems (NIS) Directive require constant vigilance. Data Protection Impact Assessments (DPIAs), policy development, training and incident response planning are just some of the essential safeguards that must be in place to avoid the significant risks of non-compliance.
Finding time to build your brand and grow your business
In this demanding environment, cyber security and tech experts often struggle to find the time to promote their company and services and differentiate themselves from their competitors. SMEs are focused on using their technical expertise to protect clients from cyber threats, leaving little time for marketing. Efforts to highlight the company’s strengths and achievements often take a back seat, and valuable insights go unnoticed, making it difficult to attract new clients.
While you’re busy helping your clients, we can help you with the clients you haven’t met yet
While you’re busy safeguarding your clients, we can help you reach new ones. With years of experience partnering with technology and cyber security organisations, we understand the nuances of your industry and the challenges you face.
We know that your SMEs have valuable insights, but time is scarce. That’s why we’ve developed a streamlined process to extract their expertise in a quick, 30-minute call and turn it into compelling content.
We specialise in translating complex technical topics into engaging content that resonates with your target audience. We know how to talk tech and be listened to.
Whether it’s a blog post, white paper, case study, or thought leadership article, we can help you build a content strategy that positions you as a trusted expert, showcases your expertise and helps you stand out in the marketplace.
Cyber Security Awareness Month is the time to build awareness for your brand
With Cyber Security Awareness Month coming to a close, now is the perfect time to build awareness for your brand and show prospective clients why they should trust you to protect their digital assets.
Contact us today to learn how we can help you create content that reflects your expertise and builds your authority. Check out our case studies to see how we've helped businesses like yours succeed and browse through examples of our white papers and articles to see the value of well-crafted, thought leadership based content.
