Excellent emails work
Emails are the backbone of business communication; decision-makers love their clarity, traceability and the freedom they bring to read and respond in their own time. Used effectively, emails can open minds and doors, and launch lucrative business partnerships.
Effective email marketing uses smart subject lines to win opens, intriguing headers to grab attention and direct, motivating and concise messaging to get key points across within a quick scan. If part of a campaign, careful timing builds awareness without irritating.