The biggest threat to your campaign isn't being ignored. It's becoming familiar.

For decades, marketers have understood that consistency builds awareness. It's why we develop clear propositions, invest in long-term campaigns and reinforce the same strategic message across multiple channels. We know awareness accumulates over time.

But awareness alone isn't enough.

A recent discussion on BBC Radio 4's All in the Mind, featuring Professor Daryl O'Connor, explored research into repeated campaign exposure. The findings highlighted that while audiences continued to recognise familiar campaign messages, they paid progressively less attention to them.

Rather than processing the same communication with the same level of focus each time, the brain became increasingly efficient at filtering it out, a well-established psychological phenomenon known as habituation.

For marketers, that's a subtle but important distinction. A campaign can continue building awareness while becoming less effective at deepening it. Awareness and attention are not the same thing, and they solve two very different problems.

Consistency builds awareness. Variety sustains attention.

This isn't an argument for changing your positioning every few months; we all know that the strongest brands build awareness by consistently reinforcing the same strategic proposition over time, giving buyers repeated opportunities to understand what they do and where they fit.

However, we must recognise that assuming awareness grows simply by repeating exactly the same message is a serious mistake.

Awareness isn't binary, and buyers don't move overnight from unaware to aware. With every interaction, they build a richer understanding of a proposition, connecting it to different business challenges, recognising new applications and appreciating a wider range of benefits – but this process depends on attention.

If every interaction feels identical to the last, audiences may still recognise the campaign, but they're less likely to actively process it or expand their understanding of what your solution can do for them.

Consistency doesn't mean repetition

Many organisations mistake consistency for saying the same thing over and over again. Whereas in reality, consistency comes from maintaining a clear strategic message while continually refreshing how it is communicated. The proposition remains stable, but the conversation evolves.

One article might explore an emerging industry challenge, while another focuses on operational efficiency. A customer story could demonstrate measurable commercial outcomes, an expert interview might examine changing market dynamics, and a research report could quantify the cost of inaction. Every piece reinforces the same strategic proposition while offering the audience a different reason to engage.

Rather than repeating the message, the campaign steadily expands buyers' understanding of it.

Consistency isn't the same as creative repetition

Habituation doesn't just affect messaging. The brain becomes more efficient at filtering out familiar visual patterns too, which means the creative treatment of a campaign can become less effective at capturing attention, even while remaining instantly recognisable.

Visual familiarity plays an important role in building brand awareness, but if every asset follows exactly the same layout, imagery and design treatment, audiences quickly learn what to expect and are more likely to overlook it.

Consistency doesn't require every campaign asset to look identical. It comes from using distinctive visual cues that reinforce your brand while giving each interaction enough variety to feel fresh. Different creative approaches can draw attention to different messages, audiences or business challenges without weakening the underlying proposition.

Just as the conversation should evolve while the strategic message remains consistent, the creative execution should evolve while remaining unmistakably your brand. The role of creative consistency isn't to repeat the same visual execution. It's to make every new interaction unmistakably yours.

Why this matters even more in B2B

This is crucial in B2B because buying decisions are rarely driven by a single challenge or made by a single person. And running identical messaging mistakenly assumes every stakeholder is looking for the same answer.

A more effective approach is to build a campaign around one central proposition, then explore it through multiple pain points, benefits, proof points and business outcomes. The proposition doesn't change - the perspective does.

Over time, those different perspectives accumulate, creating a broader and deeper understanding of the value your solution delivers across the buying group.

This shifts campaign planning from producing a single hero asset to developing a connected programme of content that reflects different stakeholder priorities, customer stories, industry trends, business challenges, and outcomes. Alternatively, the hero asset should be a flexible and multifaceted piece that makes it easy for every stakeholder to see their priorities addressed.

In increasingly competitive B2B markets, the campaigns that endure won't be those that shout the same message the loudest. They'll be the ones that continue to find fresh ways to make the same strategic idea feel relevant.

To talk about how we construct campaign assets that sustain target attention, get in touch.

Frequently asked questions

Why do B2B marketing campaigns lose effectiveness over time?

B2B campaigns don't necessarily lose effectiveness because the proposition becomes weaker. They often lose momentum because audiences become familiar with the way it's presented. As people encounter the same messaging and creative repeatedly, they pay progressively less attention to it, even if they continue to recognise it. Keeping the strategic proposition consistent while introducing new perspectives, customer stories and creative treatments helps sustain attention and deepen buyers' understanding over time.

What is habituation in marketing?

Habituation is a psychological phenomenon in which the brain becomes more efficient at filtering out information it encounters repeatedly. In marketing, this means audiences may continue to recognise a familiar campaign while paying it less attention. That's why effective campaigns balance consistency with variety, reinforcing the same strategic message while refreshing how it's communicated to keep audiences engaged.

How do you keep a B2B marketing campaign fresh?

The most effective B2B campaigns don't continually change their positioning. Instead, they build around one clear strategic proposition and explore it from multiple angles. Different stakeholder priorities, industry challenges, customer stories, proof points and business outcomes all provide opportunities to communicate the same message in fresh ways. This keeps campaigns engaging while helping buyers build a broader understanding of the value your solution delivers.

Three ways B2B marketing leaders can thrive in an era of constant change

Now that change has become the universal operating environment, the biggest question B2B marketing leaders face today is: How do you build a marketing function that delivers no matter what changes are happening?

The answer isn't more planning. It isn't more data. And it certainly isn't chasing every new trend.

Instead, look at what organisations that are thriving in this environment do in marketing terms:

1. Treat strategy as something that evolves, not something that's fixed.

2. Build teams that learn faster than the market changes.

3. Use AI to improve adaptability, not just efficiency.

The three fundamentals of adaptive marketing

1. Stop treating strategy as a fixed plan

For decades, marketing followed a predictable rhythm: build the annual plan, execute against it, measure results, and repeat.

That approach is becoming harder to sustain. Buyer priorities shift faster, competitive dynamics evolve more quickly, and new technologies can change the market in a matter of months.

The most effective marketing teams are treating it as a framework rather than a fixed roadmap, absorbing new information and evolving without losing direction.

2. Build a learning organisation

In an unpredictable market, learning speed becomes a competitive advantage.

As buyer behaviour becomes harder to predict, organisations need to shadow them more closely.

The organisations that are pulling ahead are those that make learning a core capability. They test, experiment, challenge assumptions, focus on learning faster than the market changes and rapidly pivot to emerging preferences.

3. Use AI to enhance adaptability

Used effectively, AI can help organisations spot emerging trends, identify shifts in customer behaviour and make better decisions more quickly. Its greatest value isn't simply accelerating execution; it's enhancing an organisation's ability to respond to change.

An organisation that uses AI as a disciplined research assistant and uses the results judiciously to augment its existing customer expertise is best placed to sense and respond to change more effectively.

A new role for marketing in a changing world?

When change drives strategy, marketing must sit at the centre of customer insight, market intelligence and business planning.

The most successful marketers will be those who can help their organisations understand change, rapidly align around its implications and respond with confidence.

Stop waiting for stability to return; start growing your capability to adapt instead.

For top tips on how we help marketing departments use change to their advantage, get in touch.

Frequently asked questions

What is adaptive marketing for B2B?
Adaptive marketing for B2B is the ability to continuously adjust strategy, messaging and tactics in response to changing buyer needs, market conditions and competitive pressures—without losing sight of long-term business goals.

How can adaptive marketing help B2B organisations stay competitive?
Adaptive marketing helps B2B organisations identify changes in customer behaviour earlier, respond more quickly to new opportunities and make better-informed decisions in an increasingly unpredictable marketplace.

What role does AI play in adaptive marketing for B2B?
AI supports adaptive marketing for B2B by helping teams spot trends, uncover customer insights and make faster decisions. The greatest value comes when AI enhances human expertise and improves an organisation's ability to respond to change.

Humanising B2B marketing: Why the human touch still wins

Technology has transformed the way we work and connect. It’s given us efficiencies we couldn’t have imagined a decade ago and opened up new possibilities for businesses of every size. But if we’re honest, it’s also left some of us feeling a little… disconnected.

Because when every process is automated, customer conversations are routed through bots, and interactions are reduced to ticket numbers, something important slips away. The human touch.

We’ve seen this before

Technology trends can be circular, like fashion trends. Something shiny and new arrives, and we all rush to embrace it, but the cracks begin to show over time. Just as the world of desire moved from small mobile screens back to bigger, more immersive ones, we’re now shifting away from total automation thanks to a renewed appetite for genuine human connection.

We’ve learnt that technology can be brilliant, but it’s not the whole answer. People still want to feel understood and valued, not just processed – however efficiently.

Balance is everything

In the B2B marketing sphere, we believe in finding the sweet spot where technology and humanity work in harmony.

Let tech do the heavy lifting

Automate, but carefully. Use it to free up time by removing repetitive tasks and lean on its accuracy, scheduling, analysis and reporting strengths. Let it take these things off your plate to create more room for you to focus on the human side of business: creativity, empathy, big-picture thinking. There will be plenty of occasions where a CRM system can issue a templated response, and it will be absolutely fine. However, only a human has the skill to know when a relationship needs a unique reply.

Make time for real-time conversations

Sometimes a quick call or face-to-face meeting achieves more than an entire automated campaign. Generational awareness is critical here; you may need to train and encourage your younger employees to pick up the phone, and it’ll be essential to judge how each member of your high-value target audience likes to communicate. But the principle holds that direct, personal conversation can outperform nurture track programmes by miles.

Stay human

This isn’t about resisting change. It’s about choosing the right moments for a personal touch and making them count. In some ways, this means stepping up your vigilance for such moments and remaining alert for the times when you need to break free from the dictates of a marketing campaign structure to make a tailored move. For example, is your audience swamped with digital marketing to the extent you suspect they’re just deleting it unread? Could you break through this overwhelm with something unexpected, like sending some printed material with a hand-written cover note?

Humanising B2B marketing: What this means for us and for you

At asabell, we know our clients remember more than the results we deliver. They remember how we make them feel, which is why we combine the efficiency of technology with the warmth of human connection.

We stay vigilant and monitor marketing, sales and communication trends as well as the mood of your markets. And, although we use highly performing digital marketing strategies and tools in our campaigns (some of which lean on automation), we always start by asking ourselves how we can best get through to your targets. Sometimes the answer is as simple as helping your sales teams to make opportunities to speak to their customers.

This is how we earn trust. It’s how we help our clients grow. And it’s how we stand out.

If you want to work with a partner who can cut through the noise, tell your story in a way that resonates, and keep the human touch alive in a digital-first world, we would love to talk.

Like many other industries, content marketing has frenetic times and quiet lulls – and December is often quiet. Campaigns are winding down as audiences focus on Christmas, the financial year may be ending, and everyone’s attention may drift a little.

Although it’s human to push back and take it easy in December, it’s also a clever time to do some thinking to get ahead for 2025 – to review, revisit and check you’re on course to stay on top of your game into the new year. Campaign activity for early 2025 is probably nailed down – but is it optimised for how prospects will think, feel and react in the new year?

This is where we come in. Here are some quick points that, if tackled now, could help your 2025 content marketing activity run smoothly and hit targets rapidly.

There’s no time like the present… to talk about what matters to your customers

How well does what you want to talk about fit with your audiences’ concerns?

You’ll have mapped out the next quarter’s strategy, but does it make sense in light of the trends likely to affect your audiences? There are a lot of predictive views on 2025 around right now, and some valuable market-leader insights and research available.

But dry facts don’t give the full picture of how audiences will react. As a content marketing agency, our success depends upon creating content that mixes a deep understanding of the audience’s operating environment and human factors. We fine-tune and freshen messaging to capture productive attention.

Contact us to explore the best approach to audience engagement in 2025.

There’s no time like the present… to find your customers where they are

Do the comms channels you’re planning to use work for your audiences?

It’s easy to get caught in a cycle of repeating what appears to work – without giving enough consideration to trend shifts, viewer fatigue and ever-shrinking attention spans. Video, for example, has delivered excellent results in 2024. It’s proved incredibly effective on social media, as longer webinar-style thought-leadership discussions and general campaign promotion.

You could carry on as you are into 2025, or you could get an external view on your plans to see if there’s anything you could try to get even better results.

We’ve spent 2024 experimenting with video: let’s chat through the possibilities.

There’s no time like the present… to get ready to talk with authority

Is your thought leadership ready to stake a claim in 2025?

You’ll have 2025’s direction sorted, but do you have the thought leadership content ready to help your content cut through the clamour of ‘new year, renewed activity’ messaging from your competitors? It’s notoriously hard to get time in the diary of the C-suite and senior leadership. Yet, they may also be susceptible to the December lull, making it an excellent opportunity to capture their views to use in Q1 campaigns.

We’re experts in planning and conducting interviews with senior management, turning them into compelling thought leadership content. If you can secure the time in their diary, we can rapidly translate that into meaningful inputs. Let’s talk.

There’s no time like the present… to make sure you talk so your audience listens

Is your tone of voice pitch-perfect?

It’s so easy to get your communications wrong when a single, off-tone phrase can shut down a sales opportunity. The turn of the year is full of ‘break out’ words (demure, manifest, brat…) that don’t seem immediately relevant to the business sphere, but they flag that language, buzz-words and cut-through communication terms change.

Is it time that ‘innovative’ and ‘market-leading’ are retired because they’ve lost impact? What might work better? We craft written communications day in and day out, and we’re across the language that will drive action into the new year. Get in touch, and we’ll talk you through it.

There’s no time like the present… to squeeze value from what you’ve got

What content have you got that you can re-purpose for 2025?

Budgets are tight, particularly for content marketing. It’s wise and realistic to work with this rather than fighting against it. Your organisation probably has a wealth of existing content that can be repurposed to 2025’s requirements at a relatively low cost.

Now you’ve done the planning for January and February, December is the ideal time to review this content and refresh what you’ve got, ready to push it out in 2025 to augment your new material.

We have a strong track record of taking existing, valuable content and ‘topping, tailing and refreshing’ it with future-focused messaging. Ask us how.

There’s no time like the present… to get your technology tone right

Are your planned 2025 technology messages going to land right?

It’s likely you’ll be talking tech in the new year, but it’s far from a generic task. Customers are increasingly sophisticated and have a growing knowledge of technological intricacies. However, there’s a distinct danger that technology companies assume or misread what their target audiences understand. Are you close enough to your customers’ thinking?

Talking technology and making complex messages simple is what we do. Get in touch, and we can compare notes to find the best way forward for your organisation.

Think like a scout; be prepared for 2025

Our purpose is to be the source of fresh ideas behind your content campaigns – whether they are yet to be formulated or have a structure that can be refined.

Get in touch for a chat with one of our experienced project directors to scope out the possibilities with no obligation.

It’s an unfortunate fact of life that your target audiences are bombarded with content trying to persuade them to buy – and it’s tough to cut through with your offering.

Headlines using overused words like ‘innovative’, ‘ground-breaking’, ‘revolutionary’ and ‘game-changing’ can wash over potential clients.

An effective alternative hook is crafting content that links your message with market events or interesting breakthroughs. This approach is variable, relevant, and much more likely to get your target audience to notice and read further.

Last month’s Cyber Awareness Month is an excellent example of an effective ‘in’. Although not everyone might be aware of it, a simple reference to the importance of internet security or cyber attacks is enough to get attention because it’s widely relevant on a personal level. It’s then simple to broaden it out to how it can affect companies – and you’re in.

In every industry, there are events relevant to customers or thought leaders that have said something striking that can be quoted and shared more widely. If you keep your finger on the pulse and look for relevant commentary, you’ll have a continual stream of effective openers.

If you’re searching for openers along these lines, consider identifying the leaders in your industry, people who have influence and gravitas. For example, in October’s Cyber Awareness Month, quotes from the National Cyber Security Centre can hit hard. They’re less likely to be queried or considered biased and can be a ‘soft’ in.

We help clients avoid over-used and trite words every day, crafting content that hits hard and gets your message across. For many clients, we assess their industry’s events calendar and use key times to create effective hooks for their content.

Why not give us a call or a message to get our take on how your industry’s calendar landmarks can become client attention attractors?

October is Cyber Security Awareness Month, a time when businesses across all industry sectors are reminded of the critical need to safeguard their digital assets. This is particularly true for technology and cyber security companies as they are dealing with an ever-evolving landscape of cyber threats and regulatory challenges.

But while Subject Matter Experts (SMEs) are working around the clock to support and defend their clients’ digital infrastructure, another great threat to business growth is finding the time to promote their own expertise.

Growing challenges in cyber security

Cyber threats are evolving rapidly, and tech companies are continually battling against new and more advanced forms of attack. From ransomware and sophisticated bots to advanced phishing schemes, organisations must stay one step ahead of current threats while preparing for those still on the horizon.

AI is an especially powerful tool in the hands of cyber criminals. It enables hackers to identify and exploit vulnerabilities at an unprecedented speed, making it more challenging for tech professionals to counter and adapt cyber security measures at pace.

In addition to these direct threats, cyber security companies are having to navigate an increasingly complex regulatory environment. Compliance with standards like the General Data Protection Regulation (GDPR) and the Network and Information Systems (NIS) Directive require constant vigilance. Data Protection Impact Assessments (DPIAs), policy development, training and incident response planning are just some of the essential safeguards that must be in place to avoid the significant risks of non-compliance.

Finding time to build your brand and grow your business

In this demanding environment, cyber security and tech experts often struggle to find the time to promote their company and services and differentiate themselves from their competitors. SMEs are focused on using their technical expertise to protect clients from cyber threats, leaving little time for marketing. Efforts to highlight the company’s strengths and achievements often take a back seat, and valuable insights go unnoticed, making it difficult to attract new clients.

While you’re busy helping your clients, we can help you with the clients you haven’t met yet

While you’re busy safeguarding your clients, we can help you reach new ones. With years of experience partnering with technology and cyber security organisations, we understand the nuances of your industry and the challenges you face.

We know that your SMEs have valuable insights, but time is scarce. That’s why we’ve developed a streamlined process to extract their expertise in a quick, 30-minute call and turn it into compelling content.

We specialise in translating complex technical topics into engaging content that resonates with your target audience. We know how to talk tech and be listened to.

Whether it’s a blog post, white paper, case study, or thought leadership article, we can help you build a content strategy that positions you as a trusted expert, showcases your expertise and helps you stand out in the marketplace.

Cyber Security Awareness Month is the time to build awareness for your brand

With Cyber Security Awareness Month coming to a close, now is the perfect time to build awareness for your brand and show prospective clients why they should trust you to protect their digital assets.

Contact us today to learn how we can help you create content that reflects your expertise and builds your authority. Check out our case studies to see how we've helped businesses like yours succeed and browse through examples of our white papers and articles to see the value of well-crafted, thought leadership based content.

In B2B marketing, analysing your competitors’ content can uncover valuable insights to help inspire new ideas, highlight opportunities for differentiation and steer your content strategy in the right direction. It's a great way to make sure your efforts are on track and set up for success.

Here’s how to do a competitor analysis swiftly and accurately in four simple steps:

1. Make a list of your main competitors

The foundation of your competitor analysis is identifying your serious competition, in two stages. First, make a list of your direct competitors; businesses that offer similar products or services to you. Then, expand your list to include any indirect competitors; those who offer different products to you but target the same audience or fulfil a similar need. Consider, as well, any websites that consistently publish content relevant to your industry. These sites can compete for your audience’s attention, so it’s important to track their content and messaging.

2. Seek out any content gaps

Having identified your competitors, delve into their content to see what topics they cover and, more importantly, what influential areas their coverage misses. You’re on the lookout for subjects that are underrepresented or not covered at all, yet are highly relevant to your audience. These gaps become prime opportunities for you to create motivating content to address unmet needs while positioning your brand as a valuable resource. Analyse the formats and depth of their content, too, and consider deploying different formats for greater standout.  

3. Evaluate competitors’ content quality and engagement

Evaluating content quality and engagement involves assessing the depth, accuracy and presentation of your competitors' content. Look at how well they cover topics and whether their content is informative, engaging and visually appealing.

Equally important is analysing their audience engagement by measuring likes, shares, comments and other interactions to gauge what resonates with their (and potentially your) audience. Identify their top-performing content to understand what drives engagement and why, and also analyse underperforming content to learn why certain pieces fail to engage and learn what to avoid from that. The result will be a better grasp of any areas where your content could improve in quality and deeper insight into how you could boost engagement.

4. Plan to do it better

The final step is to pull all this knowledge together and make a plan. If you're going to cover the same topics, make sure you do it better by offering more detail, presenting it more clearly or adding more valuable and influential expertise. This will help you increase the effectiveness of your content, improve your SEO and increase your engagement, delivering a content strategy that’s more effective and competitive.

Let’s get started

At asabell, we specialise in conducting thorough competitor analyses to help you stay ahead of the game. Our team is dedicated to uncovering valuable insights and crafting strategies that give you a competitive edge. Get in touch with us today to learn how we can enhance your content marketing efforts.

In B2C marketing it seems like you can’t turn around without falling into a persona workshop. Hours and hours are spent on constructing detailed personalities for customer segments with names, hobbies and life ambitions.

But B2B is a different field, so can personas have any value in the B2B sphere?  

B2C and B2B are worlds apart

Since many B2C companies or divisions offer goods and services to an extremely fragmented audience, personas are an effective way to bring some focus to the largest groups they’re targeting.

But over in the B2B world, segmentation takes a different form, splitting audiences according to the broader factors around job roles and industry. This isn’t an absolute that applies in every instance; individual job specifications and the challenges of organisations within an industry will vary to some extent. However, this approach is a simple and easily applied route to kick off thinking about the requirements of different groups.

Effective B2B segmentation can accelerate planning

As a result, planning a campaign from a job role and industry position perspective can provide an effective framework for formulating marketing messaging quickly. At the core of this approach is establishing the pain points and challenges that the typical job-role holder faces within their specific remit, as well as the more wide-ranging challenges the organisation is up against. These organisational challenges are often closely linked to what’s currently going on in the relevant industry, combined with some that are specific to the organisation’s ambitions and standing.

In some cases, it will make sense to group job roles. For example, there will be broad issues that apply to the whole C-suite, or challenges that will have an impact across the IT, legal and compliance teams.

Also, it’s always valuable to look at segmentations used in previous campaigns to get a feel for what worked well and what wasn’t as successful. Talking to those in customer-facing roles can provide useful insight into how organisations in the sector are currently structuring their functions, so you can be sure your campaign is reflecting the most up-to-date segmentations.

Getting B2B segmentation right pays off

A robust and accurate segmentation framework sets your campaign up to unlock a wide range of benefits, including:  

• Enhanced personalisation through tailored messaging to achieve improved engagement.
• Increased conversion rates as a result of targeted approaches and directly relevant messaging and offers.
• Better campaign returns via a focus on higher-value segments, enabling budget optimisation.
• Strengthened customer relationships thanks to relevant interactions offering clear benefits.
• Competitive advantage achieved by building a reputation for a deep understanding of the target audience, together with approaches unique to that audience, giving an edge in the market.

At asabell, we frequently use segmentation tailored to each client’s market as the foundation of campaign planning. We’ve developed significant expertise in using this approach to deliver swift and accurate targeted messaging and add extra value through our experience of transferring segmentation learning from one sector to another.

Get in touch if you’d like to find out more.

Choosing a new content marketing agency is a big decision. Will they deliver what you need? Will they ‘get’ your organisation, industry and how you like to work? Will they be a good fit for you?

They may have been recommended to you, or their initial pitch may have been impressive but, when it comes down to it, will they walk the walk as well as they talk the talk?

After you’ve seen examples of their work, it’s sensible to scope out how they’ll work with you. Here are the top four questions to ask:

1. What steps will you take to get to know our business?

An effective agency should be proactive about asking questions around the topics below and suggest an onboarding meeting to learn what makes your organisation tick.

Topics to cover should include:

• your organisation’s objectives and wider business goals
• current industry challenges and trends
• key competitors to check out
• a big-picture summary of your target audiences
• your ways of working and how you’d like them to fit in with these
• your expectations of the agency and your priorities.

It’ll be important to share your past marketing collateral, brand guidelines and any strategy documentation before this meeting so your agency can review and ask any questions.

2. What experience can you bring to our partnership?

The experience an agency brings to the table is a significant asset – if it’s used to your benefit.

Ask them how they’ll use this in your work together.

Specifics to look for include:  

• insight based on previous experience in your sector and/or with your target audiences
• an approach that views your business with a fresh pair of eyes
• an understanding of the working practices of global organisations’ marketing departments and the likely pressures you’ll be under
• practical suggestions about how they can become a genuinely helpful virtual team member.

3. How will you communicate with us?  

Every organisation recognises clear communication as a vital part of any business relationship but what you need to pin down here is how this will work in practice. How will the agency go about building a collaborative partnership, particularly via a remote working setup?

An agency genuinely committed to collaboration should suggest:

• regular check-in calls for project updates and to report progress on hitting project milestones
• delivering regular budget updates
• a named project manager who will be the main point of contact and regularly available during working hours for quick questions or more extended consultations
• a willingness to act as a sounding board to help campaign development, sharing experience gained from cross-industry working.

4. How will you tailor your services to our requirements?

Your business is unique, and it requires content marketing that caters for your specific requirements. A marketing agency worth choosing will recognise the value of tailored content and be ready to deliver it.

Find out their approach to:

• customising their standard approaches to different content types to your organisation’s style and preferences
• considering your target audiences’ preferences, and crafting content to these
• pulling together content mixes in collaboration with you to better meet your objectives
• adapting in-life campaigns to emerging trends or industry issues to increase relevance and impact.

How we fit the bill

We pride ourselves on the outstanding quality of our work, our responsiveness, our ability to work to tight timescales, our transparency over progress and costings and our down-to-earth way of working.

But, above all, our clients talk about our friendliness, team spirit, can-do attitude and how well we collaborate as a virtual part of their marketing departments.

We’re always happy to chat about how we could support you and make your working life easier, so get in touch to find out more.

A great result

We met the video’s tight deadline and through clear communication got it right first time. BT were delighted with the result, able to successfully showcase their contact centre solution at their global event and we received great feedback.