While your company page plays a central role in shaping your social media presence, the real power lies in activating the voices of your people.
When employees regularly share relevant industry news, offer expert commentary and speak authentically about their work, it adds depth, reach and trust to your brand. It also boosts visibility to new audiences - particularly important for scaling businesses looking to stand out in a crowded market.
Yet for many innovative organisations, particularly in fast-moving sectors like cyber security and quantum tech, managing consistent, strategic social activity can quickly fall down the to-do list.
That’s where a focused, low-lift social strategy that supports both company and individual accounts becomes a game-changer.
Take KETS Quantum Security, for example. This award-winning UK startup wanted to boost its credibility and industry profile online while staying focused on its core business. We partnered with KETS to deliver a streamlined, end-to-end LinkedIn strategy that elevated both its company page and employee voices - driving a 214% engagement uplift in just one month.
