BT wanted to make the most of its blog and social media channels, to create and continue conversations with current and potential customers. It was looking for content creation and social media services to help it develop a strong and effective digital presence. And it wanted to protect the integrity of the BT brand throughout, so our ten years of experience working with BT was ideal.
Creating communications that connect for BT.
Actions and acheivements.
We plan, write and promote content for the BT blog — showcasing BT’s expertise, and creating communications that both connect with its audience and drive traffic to its site. Plus, by supporting the scheduling, publishing and management of its blog, we’ve become an extension of the BT digital team. We combine taking care of the day-to-day with content creation and strategic direction to help keep the BT blog a leading source of IT information.
"I see asabell as a member of my team. They add value and support content creation around all our social media channels."– Craig Chadburn, Social Media Manager, BT.
Since working with us, the BT blog has boosted its viewing figures by 1,300 per cent and we’ve helped it cut campaign costs by a third. The BT blog is now one of the top places IT decision makers go for security news and its LinkedIn follower numbers have increased by 21 per cent in the last year.
BT develops new technology and delivers managed network IT services for more than 7,000 organisations around the globe, including 94 of the FTSE 100 companies.