Turning stories into accolades

With years of experience in healthcare and a commitment to creating fantastic patient experiences, Medirest wanted to celebrate the dedication of its teams beyond the boundaries of internal recognition. It set out to enter the outstanding achievements of its staff for a series of prestigious awards open to those working in facilities management for healthcare.

Medirest wanted to highlight the brilliant people and initiatives that were responsible for delivering excellent experiences for patients and professionals working in the NHS.

Rapid, effective responses

This recognition push involved some tight deadlines, so Medirest turned to us for help translating its teams’ successes into award winning submissions.

We started by analysing what each award body was looking for, so we could make sure to spotlight the many ways Medirest entrants had met those criteria. Guided by that knowledge, we interviewed the key stakeholders involved, teasing out the details that would build a strong entry. Next, we constructed clear and compelling award entries designed to persuade judges to recognise the outstanding achievements of Medirest’s teams.

Remarkable results

Medirest was delighted with our success rate for shortlisting and wins.

During the award season, 53% of our entries for Medirest were shortlisted as finalists and 63% went on to win their categories.

53%
Shortlisted
63%
Winners
“asabell’s fantastic copywriting helped us to secure three shortlists and two wins at the PEN National Awards. The asabell team quickly grasped our story and crafted compelling entries that clearly demonstrated how our teams hit every metric the awards were looking for.”
Lone Middleton, Proposition Director – Healthcare & ESS, Compass Group UK and Ireland
“Thank you for writing so eloquently about all the hard work our teams have put in over the past year. You nailed the brief and got the essence and passion of our programme across in our strong submissions.”
Stacey Dobson, Head of Patient Experience, Medirest Healthcare

Award ceremony photos

Turning stories into accolades

With years of experience in healthcare and a commitment to creating fantastic patient experiences, Medirest wanted to celebrate the dedication of its teams beyond the boundaries of internal recognition. It set out to enter the outstanding achievements of its staff for a series of prestigious awards open to those working in facilities management for healthcare.

Medirest wanted to highlight the brilliant people and initiatives that were responsible for delivering excellent experiences for patients and professionals working in the NHS.

Swift and effective marketing support
With a deadline looming, we worked closely with the BT Ireland marketing team to create a suite of content tied together with consistent, strong branding. It was essential that the copy for the email invitations and reminder emails was motivational, to win time in diaries. Making the most of BT Ireland’s strong branding, we added eye-catching email banners to deliver inbox standout and maximise the opportunity to grab attention.
The emails directed the target audiences to landing page copy specifically crafted to convert interest into registrations. We backed this activity up with regular, visually varied event promotion across social media channels to further spread awareness. Plus, to set the scene, we produced printed content for the tables and made the most of BT’s brand to design a striking backdrop for the event stand.

Award ceremony photos

An easy experience with great results

BT Ireland’s two events based at the BT Young Scientist & Technology Exhibition were a huge success, achieving the target number of attendees and gaining great feedback from customers. Although there were many parts to this project, our close collaboration with the BT Ireland team and regular progress updates ensured a smooth and effective experience for the team – and we received great feedback from all concerned:

53%
Shortlisted
63%
Winners
“asabell’s fantastic copywriting helped us to secure three shortlists and two wins at the PEN National Awards. The asabell team quickly grasped our story and crafted compelling entries that clearly demonstrated how our teams hit every metric the awards were looking for.”
Lone Middleton, Proposition Director – Healthcare & ESS, Compass Group UK and Ireland
“Thank you for writing so eloquently about all the hard work our teams have put in over the past year. You nailed the brief and got the essence and passion of our programme across in our strong submissions.”
Stacey Dobson, Head of Patient Experience, Medirest Healthcare

Turning stories into accolades

With years of experience in healthcare and a commitment to creating fantastic patient experiences, Medirest wanted to celebrate the dedication of its teams beyond the boundaries of internal recognition. It set out to enter the outstanding achievements of its staff for a series of prestigious awards open to those working in facilities management for healthcare.

Medirest wanted to highlight the brilliant people and initiatives that were responsible for delivering excellent experiences for patients and professionals working in the NHS.

Swift and effective marketing support
With a deadline looming, we worked closely with the BT Ireland marketing team to create a suite of content tied together with consistent, strong branding. It was essential that the copy for the email invitations and reminder emails was motivational, to win time in diaries. Making the most of BT Ireland’s strong branding, we added eye-catching email banners to deliver inbox standout and maximise the opportunity to grab attention.
The emails directed the target audiences to landing page copy specifically crafted to convert interest into registrations. We backed this activity up with regular, visually varied event promotion across social media channels to further spread awareness. Plus, to set the scene, we produced printed content for the tables and made the most of BT’s brand to design a striking backdrop for the event stand.

Rapid, effective responses

This recognition push involved some tight deadlines, so Medirest turned to us for help translating its teams’ successes into award winning submissions.

We started by analysing what each award body was looking for, so we could make sure to spotlight the many ways Medirest entrants had met those criteria. Guided by that knowledge, we interviewed the key stakeholders involved, teasing out the details that would build a strong entry. Next, we constructed clear and compelling award entries designed to persuade judges to recognise the outstanding achievements of Medirest’s teams.

Remarkable results

The results of the campaign were impressive, achieving over 2,000 leads and website visits 25% above target. Driven by the compelling content, the campaign had a CTR that was 500% higher than originally projected.

53%
Shortlisted
63%
Winners
“asabell’s fantastic copywriting helped us to secure three shortlists and two wins at the PEN National Awards. The asabell team quickly grasped our story and crafted compelling entries that clearly demonstrated how our teams hit every metric the awards were looking for.”
Lone Middleton, Proposition Director – Healthcare & ESS, Compass Group UK and Ireland
“Thank you for writing so eloquently about all the hard work our teams have put in over the past year. You nailed the brief and got the essence and passion of our programme across in our strong submissions.”
Stacey Dobson, Head of Patient Experience, Medirest Healthcare

Award ceremony photos