By George Barnes, Writer.
Virtual Reality (VR) tech has seen a period of extraordinary growth. But will it have an impact on B2B?
The short answer.
Let’s get straight to the point — yes, I think VR will undoubtedly play a large part in B2B’s future.
Just kidding. Here’s the why…
The long(ish) answer.
Over the past few years we’ve seen VR technology come on leaps and bounds. Oculus VR arguably kick-started the modern iteration of VR when it used Kickstarter to fund its Rift VR headset in 2012.
Since then, we’ve seen tech giants such as Google, Facebook, Samsung and Sony throw their weight behind the technology.
And from the sheer amount of investment we’re seeing from these companies, there’s only really one conclusion — VR is set to become a part of our everyday lives.
Where VR is already making waves.
Even in its infancy, we’ve seen VR used by many organisations. The Guardian newspaper uses it to create interactive experiences, adding context to its news stories. National Geographic used it to take people (virtually) to Yosemite Park. And Volvo used it to put people into the driver’s seat of a new car.
But what about B2B?
VR in B2B.
As far as I’m aware, VR hasn’t yet made a splash in B2B marketing. But (and that’s a big but) it’s only a matter of time.
As the price of creating and experiencing VR technology goes down, and it becomes more ubiquitous, there will be no reason for B2B markets not to make the most of it. More importantly, there will be every reason for B2B marketers to start using it.
Imagine you’re a foodservice company that provides other businesses with workplace restaurants. You’re at a sales pitch, and instead of describing what’s on offer, you give your potential client an interactive experience of a fully operational restaurant.
Or what if you’re a technology company selling digital solutions that could transform a client’s workplace? Wouldn’t it be great to give that potential client a virtual tour of a fully kitted out office, showing them exactly how your business could make a huge difference to theirs?
Sounds like a good idea, right?
I think so. And it can be transplanted to almost any service. Giving someone an experience of a service or product will always be a stronger pitch than telling them about it. It’s like using images to bolster your marketing x 1,000 (not a mathematically accurate number, but you get the point).
Let me know what you think.
So, that’s my reasoning for why VR will play a role in the future of B2B. If you have anything to add, or even if you simply disagree, feel free to comment below. I look forward to getting a discussion going on what to me is a fascinating topic.